Pharmacy Times 2008 OTC Products - (Page 23) First in Class # 1 Selling Meter and Test Strip 1 ® ® 2 OneTouch UltraMini™ sold over 360,000 units in 2007 to become the #1-selling meter in the U.S. OneTouch Ultra Test Strips have 36.7% market share, 24.3% higher than the next best-selling brand. ® # 1 Recommended by Health Care Providers The OneTouch Family of Meters is recommended by more Diabetes Educators, Endocrinologists, and Primary Health Care Physicians than any other brand. ® 3 # 1 in Preferred Formulary Coverage 4 Patients whose test strips have “preferred” status on their health plans have the lowest possible co-pay, and can save as much as $240 a year on co-pays using a “preferred” brand. # 1 Driver of Trips ® 5 OneTouch Shoppers make more trips than the average diabetes shopper, and nearly twice as many trips as the average drug shopper. Thank you for also making us the #1 Pharmacist-Recommended brand. To stock up on OneTouch Products today, call your LifeScan Rep., wholesaler or 1-800-600-7226 ® 6 1. Combined IMS Health DDD (Rx) and AC Nielsen (POS) December 2007. 2. IMS Health DDD, Total Strip Share December 2007 and National Prescription Audit, Retail Market Share – October 2007. 3. Category Health Study, 3 month cumulative: Aug/Sep/Oct 2007. 4. OneTouch® Test Strips are covered at the lowest co-pay by more plans than any other test strip. 5. Shopper Insights: Nielsen HomeScan Panel, 2007. 6. In blood glucose kits and test strips according to the 2008 Pharmacy Times OTC Recommendation Survey. © 2008 LifeScan, Inc. Milpitas, CA 95035 5/08 AW 091-559B
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