Pharmacy Times 2008 OTC Products - (Page 3) Pharmacy Times OTC Recommendations Survey: Why It Matters AC IS T REC O M M • PH AR M EN D ED • 8 Ac w h ie vem e n t A E M AC very month, pharmacists make millions of recommendations from among the 1000+M OTC REC O IS T M AC brands. The 2008 Pharmacy Times OTC Recommendations Survey asked thousands of pharmacists to declare their preferred recommendations on brands in 142 OTC categories. In the tables that follow, products are organized by category with the percentage of pharmacists’ recommendations 8 Ac that they received. The tables also show the total number of recommendations the retail pharmacywproh ie vem e n t A fession makes each month. ST REC O M ar SINCE 1997 M PH AR d PH AR ar 20 d 0 AC IS T REC O M M EN E D ED 20 20 8 0 0 Ac w h ie vem e n t A I M M EN • PH AR Ac Ac w h ie vem e n t A M M AC IS T REC O M M 8 Ac w h ie vem e n t A IS T Scoring well in OMM Pharmacy Times OTC Recommendations Survey matters. the AC Our readers thoughtfully consider the recommendations of their peers—“Is that what I recommend?” “Should that be what I recommend?” And with billion-dollar blockbuster prescription drugsw switching to OTC status, pharmacists will be called on to guide pa8 Ac A h ie tient choicesvem e n t never before. like REC PH AR PH AR d ar Product manufacturers are also very interested to see what products are at the top of their respective catREC O IS T REC O M IS T M M AC M egories. Winners in theAC 2008 Pharmacy Times OTC Recommendations Survey—those products that received the highest percentage of pharmacist recommendations in their category—qualify to use the Pharmacy Times Achievement Award logo. And Master’s Circle winners—those that received 8 8 A c or 50%h ie more of all pharmacist wrecommendations in the category—qualify to use the OTC Master’s Aw Ac vem e n t h ie vem e n t A Circle Achievement Award logo. Winning brand managers are proud of this achievement, and these logos are frequently included in product advertising throughout the year. M PH AR M PH AR d ar Pharmacy Times is pleased to present this year’s OTC recommendations. ar d ar d Pharmacy Times 3 OTC Supplement 2008 ar TheSINCE Pharmacy Times OTC Master’s Circle is an elite club made up of those prod1997 8 ucts fromA w the OTC Recommendation Survey that earned at least 50% of pharmacists’ Ac h ie vem e n t recommendations. The OTC Master’s Circle features 43 products this year. ar M AC IS T REC O M M PH AR M AC IS T REC O PH AR D ED • M M EN EN D ED D ED d w h ie vem e n t A ar 8 d 20 d 0 20 20 8 0 0 N EN EN D ED D ED 20 20 20 0 0 0 EN EN D ED D ED 20
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