Sublimation Catalog - December 2008 - (Page 3) Sublimation Target Marketing will maximize your sales potential. • The economics of expanding your existing business: installing a “business in your business” • Prospecting target markets, securing the sale, and establishing repeat business, year after year STMTM is a marketing program that helps you identify high volume customer groups while building on your existing business relationships. It focuses on: What is Sublimation Target Marketing? • The fundamentals of a sublimation business There are two major components to the STM program: the base module and the target market modules. The base module is the foundation of the STM program. It focuses on business fundamentals, business plan development, pricing, marketing opportunities, and more. Information in the base module is in both binder and CD-ROM format. THE BASE MODULE The fundamentals section is an overview of the principles behind design, marketing and pricing. The CorelDRAW Cookbook, a design manual for sublimation users by Steve Spence, is included on the base module CD-ROM. Guidelines for both individual and group pricing are provided. Each section of this module focuses on a different aspect of building your sublimation business. The economics section teaches the true cost of sales, including substrate, ink and paper, shipping, and scrap. Plug this information into the P&L spreadsheet on the base module CD-ROM to calculate an incremental profit and loss statement. The target markets and securing the sale sections will teach you how to identify and approach high volume prospects. A complete mail and telephone marketing campaign is provided to help you generate leads. These letters and phone scripts are provided in editable Word format on the base module CD-ROM. Part No. UN5630 Description STM Base Module Price Ea. $76.95 We’ve also identified and researched several target markets offering you the greatest profit potential for sublimated products, beginning with team sports. Each STM target module includes strategic information that will help you maximize the sales potential of that market: • The selling process • Market definition and data • Suggested product packages TARGET MARKET MODULES • Software tools for calculating economics • Professionally designed sales literature EACH STM TARGET MODULE INCLUDES: MARKETING MATERIALS • A 40+ page target market information manual Part No. UN5631 UN5638 UN5641 • An assortment of full color collateral materials that you can use to help promote your sublimation capabilities Description STM Sports Module STM Religious Module STM School Module • A CD-ROM of sales letters, spreadsheets, and web links to sales contacts in your area Price Ea. $138.95 138.95 138.95 Johnson Plastics 1-800-869-7800 3
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