The New Rules of Custom Publishing - (Page 1) The New Rules Of Custom Publishing (For Publishers) By Joe Pulizzi Founder & Chief Content Officer Junta42 Nine Key Strategies for Creating a World-Class Content Marketing Company 1. Understand the Changes That Are Leading the Content Marketing Future 2. Be Active in Social Media: It’s Mandatory for the Custom Future 3. Acquire Expertise in All Forms of Content 4. Walk the Talk 5. Position Yourself as Both a Marketing and a Publishing Expert 6. Have a Clear Value Proposition 7. Price Your Services According to What the Customer Values 8. Value the Role of the Project Manager 9. Use Questions, Not Answers: Five Steps to Closing the Deal
Table of Contents Feed for the Digital Edition of The New Rules of Custom Publishing The New Rules of Custom Publishing World-Class Custom Publishing... Is Possible #1 Understand the Changes... #2 Be Active in Social Media... #3 Acquire Expertise in All Forms of Content #4 Walk the Talk #5 Position Yourself... #6 Have a Clear Value Proposition #7 Price Your Services... #8 Value the Role of the Project Manager #9 Use Questions, Not Answers... About the Author The New Rules of Custom Publishing The New Rules of Custom Publishing - The New Rules of Custom Publishing (Page 1) The New Rules of Custom Publishing - World-Class Custom Publishing... Is Possible (Page 2) The New Rules of Custom Publishing - #1 Understand the Changes... (Page 3) The New Rules of Custom Publishing - #1 Understand the Changes... (Page 4) The New Rules of Custom Publishing - #1 Understand the Changes... (Page 5) The New Rules of Custom Publishing - #2 Be Active in Social Media... (Page 6) The New Rules of Custom Publishing - #4 Walk the Talk (Page 7) The New Rules of Custom Publishing - #6 Have a Clear Value Proposition (Page 8) The New Rules of Custom Publishing - #7 Price Your Services... (Page 9) The New Rules of Custom Publishing - #9 Use Questions, Not Answers... (Page 10) The New Rules of Custom Publishing - #9 Use Questions, Not Answers... (Page 11) The New Rules of Custom Publishing - About the Author (Page 12)
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