Chief Content Officer - January 2011 - (Page 11)
SOCIAl INFlUENCERS ShARE ThE TOOlS ThAT hElP ThEM KEEP ThEIR EdGE.
Katie mcCaskey Katie McCaskey llc
Doug Kessler Velocity Partners
Manage multiple social media accounts, track analytics, brand monitoring and message scheduling–so that you don’t forget those last minute event posts. I can’t imagine life without it!
Netvibes is one of the best personalized, dashboard web apps—something every content marketer should master. I use it to aggregate a wide range of news feeds, blogs, searches, videos, photos, social networks and podcasts on a single, tabbed page. We also set one up for most of our clients so they can monitor the key influencers in their market as well as competitors, partners, analysts and other vendors. Netvibes is invaluable to keep on top of the market, generate blog ideas, find people to engage with and study new topics. And unlike Google alerts, it doesn’t crowd my inbox.
Britta Alexander EatMedia
Coming up with a microsite name or working on a startup? This tool helps you see if your coveted username/ url is available across hundreds of social networks and domains. Super helpful.
Release your content into the wild using bar codes! For a small fee, the site allows you to produce slick bar code stickers that stick just about anywhere–great for linking digital and on-the-ground campaigns.
garrett French Ontolo
Backtweets.com is a simple but powerful little tool to study tweetable content and measure “tweet reach” of websites. Just type in the homepage of a publisher and see how many times people tweeted their content. I use this to source “tweetable” content ideas, find potential retweeters to begin relationships with, and to get a rough baseline for comparing publishers’ twitter reach when evaluating content placement opportunities. Backtweets Pro offers more sophisticated analytical tools, graphing and integration with Google Analytics.
Corey O’Loughlin OpenView labs
CoTweet is a great tool for managing your reputation on Twitter and Facebook. We use it to manage our team’s social media conversations from a single dashboard and to track key trends. Free standard version for smaller social media teams; subscription-based enterprise version for social powerhouses.
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