Chief Content Officer - August 2012 - (Page 30)
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Tasty Morsels Of Content
ore than just a place to pick up groceries, Whole Foods Market draws in customers with personal stories about the food it sells and the people who grow and make it. With multiple blogs, social media profiles, email newsletters, hundreds of videos and a recipe library, Whole Foods is no stranger to content marketing. Always looking for new ways to reach its audience, Whole Foods recently launched Dark Rye, an interactive multimedia publication that explores food, art, health and sustainable living through articles, recipes, videos and photography. The online magazine “brings together pioneers of unconventional ideas to explore the edges of
the creative life. It’s leisure storytelling steeped in a vision of a sustainable, decadent and curious life.” The inaugural issue of Dark Rye jumps between playful and edgy. An illustrated recipe for a pickled green tomato “Martina Martini” from a Brooklyn farmer named Martina follows a story about artist Julie Green, who hopes that her series of ceramic plates depicting final meal requests will help abolish the death penalty in the United States. We hope that future issues make it easier to share content with others through email and social media. Want a bite? Check out www.darkrye.com.
ure, you’re smart, but are you Smarterer? With timed, 10-question quizzes covering topics from social media to finance to microsoft office applications, smarterer is an adaptive platform designed to score people on their technical and business skills. the idea is simple: 1) Answer questions. 2) get a score. 3) share the results. Ways to share include connecting the smarterer app with an About.me page or embedding a test widget into a blog or website. smarterer uses crowdsourced design—anyone can submit questions—and a scoring mechanism similar to the one developed to rank chess masters. motivation comes in the form of leaderboards and badges—and maybe even an opportunity to land a new gig. smarterer is being marketed to recruiters as a way to evaluate and compare job candidates’ skills.
cHIeF content oFFIcer
Table of Contents for the Digital Edition of Chief Content Officer - August 2012
Chief Content Officer August 2012
Table of Contents
Writing a Book?
Chief Content Officer - August 2012