KBB - January 2015 - (Page 30)
How to be a design hero no matter
what your clients desire
VIRTUE by Crossville
I've come to realize over the years that some people don't care a lot
about the environment. Then again, some people actually do, and they
seek me out to design a gorgeous, green space. As a green designer, I'm
constantly trying to ﬁnd products that are sustainable, whether my clients
ask for them or not. If I start to get on my soapbox about how we need
to save the planet, I generally get a blank stare - or even a yawn. So I try
not to get carried away and just choose the greenest products possible
they'll love - and try to stay within their budget.
A few years ago, ﬁnding great green products was somewhat of a
challenge. Most were either more money, didn't perform properly, looked
different or were sometimes hard to ﬁnd. I'm happy to report that's not
the case anymore. There are some pretty great products out there from
American manufacturers that are green by design - without bragging
about it. Now you can offer your clients the latest in sustainable design
- again, whether they ask for it or not. Here are some great products you
can specify that will make you a steward of our environment and a real
design hero, too.
Ceramic and porcelain tiles are an enduring product with a long life
span. The longer a product lasts, the longer it stays out of a landﬁll. But
wouldn't it be great if you could actually avoid the landﬁll altogether and
take used, demolished tile from a jobsite and recycle it into new tiles?
Crossville Tile, a Tennessee-based company, does just that with its Tile
Take-Back program. By developing a recycling process to turn ﬁred tile
back into ceramic powder used in manufacturing new tile, the company
launched a truly innovative recycling effort that allowed it to become the
ﬁrst-ever net consumer of tile waste - meaning they recycle more than
they produce. In addition, Crossville established a program through a
partnership with toilet manufacturer TOTO USA in 2011. They take Toto's
pre-consumer, broken or mis-ﬁred porcelain toilets and other cast-off products that would normally be discarded and create ceramic powder to
manufacture new tiles.
While the EPA's WaterSense program has easily led us to conserve
water in our clean, abundant and convenient bathrooms in this country, 40 percent of the world lacks safe sanitation. Two-thousand people,
primarily children, die from dirty water and poor sanitation every day.
In undeveloped countries, sanitation issues around community latrines
are commonplace, with diseases transmitted by ﬂies and other insects.
Through American Standard's Flush for Good program, a simple, plastic,
trap-door-style pan in an open pit latrine virtually eliminates inﬁltration by
insects. By purchasing a Champion 1.28 HET WaterSense-certiﬁed toilet,
American Standard's Flush for Good program
is helping eliminate diseases from poor
sanitation in undeveloped countries.
American Standard will donate one latrine pan (called a SA-TO, or safe
toilet) to an international development organization that will distribute the
units to needy countries like Bangladesh. The company made a Clinton
Global Initiative Commitment to Action in 2013 to reach 5.5 million people with improved sanitation by 2017. CEO and president Jay Gould now
thinks American Standard can touch 20 million people's lives by the year
2020. What a wonderful way to initiate real change for a healthier world.
January 2015 / www.kbbonline.com / The Ofﬁcial Sponsor of KBIS www.kbis.com
Table of Contents for the Digital Edition of KBB - January 2015
Show Director’s Note
People & Places
Before and After
KBIS 2015 and Design & Construction Week
The Glamorous Life
New Lines, New Look
KBB - January 2015