KBB - January 2015 - (Page 30)

SUSTAINABLE DESIGN Environmental Champions How to be a design hero no matter what your clients desire VIRTUE by Crossville I've come to realize over the years that some people don't care a lot about the environment. Then again, some people actually do, and they seek me out to design a gorgeous, green space. As a green designer, I'm constantly trying to find products that are sustainable, whether my clients ask for them or not. If I start to get on my soapbox about how we need to save the planet, I generally get a blank stare - or even a yawn. So I try not to get carried away and just choose the greenest products possible they'll love - and try to stay within their budget. A few years ago, finding great green products was somewhat of a challenge. Most were either more money, didn't perform properly, looked different or were sometimes hard to find. I'm happy to report that's not the case anymore. There are some pretty great products out there from American manufacturers that are green by design - without bragging about it. Now you can offer your clients the latest in sustainable design - again, whether they ask for it or not. Here are some great products you can specify that will make you a steward of our environment and a real design hero, too. Ceramic and porcelain tiles are an enduring product with a long life span. The longer a product lasts, the longer it stays out of a landfill. But wouldn't it be great if you could actually avoid the landfill altogether and take used, demolished tile from a jobsite and recycle it into new tiles? Crossville Tile, a Tennessee-based company, does just that with its Tile Take-Back program. By developing a recycling process to turn fired tile back into ceramic powder used in manufacturing new tile, the company launched a truly innovative recycling effort that allowed it to become the first-ever net consumer of tile waste - meaning they recycle more than they produce. In addition, Crossville established a program through a partnership with toilet manufacturer TOTO USA in 2011. They take Toto's pre-consumer, broken or mis-fired porcelain toilets and other cast-off products that would normally be discarded and create ceramic powder to manufacture new tiles. While the EPA's WaterSense program has easily led us to conserve water in our clean, abundant and convenient bathrooms in this country, 40 percent of the world lacks safe sanitation. Two-thousand people, primarily children, die from dirty water and poor sanitation every day. In undeveloped countries, sanitation issues around community latrines are commonplace, with diseases transmitted by flies and other insects. Through American Standard's Flush for Good program, a simple, plastic, trap-door-style pan in an open pit latrine virtually eliminates infiltration by insects. By purchasing a Champion 1.28 HET WaterSense-certified toilet, 30 + K BB American Standard's Flush for Good program is helping eliminate diseases from poor sanitation in undeveloped countries. American Standard will donate one latrine pan (called a SA-TO, or safe toilet) to an international development organization that will distribute the units to needy countries like Bangladesh. The company made a Clinton Global Initiative Commitment to Action in 2013 to reach 5.5 million people with improved sanitation by 2017. CEO and president Jay Gould now thinks American Standard can touch 20 million people's lives by the year 2020. What a wonderful way to initiate real change for a healthier world. January 2015 / www.kbbonline.com / The Official Sponsor of KBIS www.kbis.com http://www.kbbonline.com http://www.kbis.com

Table of Contents for the Digital Edition of KBB - January 2015

Contents
Online Contents
Editor’s Note
Show Director’s Note
People & Places
Dealer Dish
Tech Savvy
Business Practice
Sustainable Design
Universal Design
Solutions
Favorites
Before and After
Industry Outlook
KBIS 2015 and Design & Construction Week
Trends
Products
Design
Living Joyfully
Bittersweet Symphony
The Glamorous Life
New Lines, New Look
Learning Corner
Last Word

KBB - January 2015

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