Kitchen & Bath Business - February/March 2016 - 18

CASE
STUDY
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Better Business

3. BLOG ABOUT REAL EXAMPLES

They Oughta Be in Pictures
Market your projects to acquire
more bathroom remodeling leads
AS PROFESSIONAL BATHROOM REMODELERS, we pour our blood, sweat and
tears into revitalizing our customers' homes. Although we walk away with a
healthy profit and the gratification that comes with a job well done, there is
still more we can do to benefit our business at the end of the day.
The truth is, we all do great work and shouldn't hesitate in showing it off.
Capturing your picture-perfect installs is necessary for increasing sales. In an
industry where aesthetics are so important, you need to let your customers
visualize your work so they know they'll be shelling out thousands of dollars
for quality services. Excite your customers by showing them examples of how
their bathroom could look. In doing so, you'll close more jobs than you'll know
what to do with, and here is how you can get started.

First things first: You need to get approval before showing off a customer's
bathroom to the world. Not everyone will be comfortable having the inside
of their home shown to strangers, so obtain consent before moving forward.
If you fail to do so, you could potentially face legal repercussions and have a
ticked off customer telling their friends and family to never use your services.
To avoid this, incorporate a "Property Release" in your contract and inform
your client about it before they sign.To better your chances of getting a "yes,"
offer an incentive like a percentage off final costs.
2. FEATURE IMAGERY ON YOUR WEBSITE

18

4. SUBMIT EXAMPLES TO THE MEDIA

Unfortunately, your website only receives so
much traffic. As a bathroom remodeler, you want
everyone in your service area to know about your expert craftsmanship, and an easy way to reach a large
audience is by submitting examples to local media.
These publications have a much higher readership
than your blog,presenting a great opportunity to put
your work in front of thousands of eyes.
Although this may seem a bit daunting, there's
not much to it. In fact, many home remodeling
publications encourage it, including forms on
their websites for easy submission. Every once in
a while, give this a shot and see if anything comes
from it.You'll be surprised how easy and beneficial
it is as long as you submit high-quality material.
5. KEEP A DIGITAL PORTFOLIO OF PAST JOBS

1. ASK CLIENTS FOR APPROVAL TO USE IMAGES

Once you have the "ok"from a few homeowners, start posting these images
to your website. If you don't currently have an online presence, you're missing
out on loads of opportunity and should look to change that as soon as possible.
Find your strongest images and figure out where to place them.Also,make sure
they are relevant to the messages on the page (i.e.,a page about bathtubs should
only feature pictures of tubs you've installed).Additionally,you'll want to lead all
pages with imagery instead of headlines.According to famous advertiser David
Ogilvy, headlines placed below an image are read 10 percent more than those
set above, so keep your page headings under or at the bottom of your photos.

Now that you have real examples posted across
your website, start telling the stories behind the images. Create blog posts around before-and-after
photos from specific bathroom remodeling gigs,
and write about the challenges you faced during
each. Were there structural deficiencies in the floor
that made installing tile problematic? Were there
old,corroded pipes that needed to be replaced? Was
there mold building up behind wall tiles? Showing
these examples and explaining them not only entertains your visitors,it shows them your expertise.Giving them insight into how you handle projects will
give them more trust and confidence in your services.

BY DAN BROUILLET,
president and founder of Great
Lakes Window and Siding, a
Minneapolis-St. Paul-based
home remodeling company that
has been in business since 1995.

Like most business owners, you're probably
always on the move. You never know who you're
going to run into or what conversations will arise.
"You're a bathroom remodeler? I've been looking to
replace my shower for months!"When this opportunity presents itself,be prepared with a portfolio of
past examples. You can either create a new page on
your website that has projects in an organized list or
simply create a photo gallery on your smartphone or
tablet.As a result,you can actually show people your
awesome work instead of just telling them about it.
Leveraging your real-work examples is a surefire
way to make your phone ring and get quote forms
filled. Think about it this way: Would you want to
purchase a set of tools without testing them out or
seeing a picture? Your customers feel the same way.
Their bathrooms are their sanctuaries, providing
them a place of solitude, privacy and relaxation.
Before committing to your services, they want to
see actual proof that you're better than the next remodeler, so show them what you're capable of. 

Kitchen & Bath Business / FEB.-MARCH 2016 / KBBONLINE.COM / The official sponsor of KBIS (KBIS.com)


http://www.KBBONLINE.COM http://www.KBIS.com

Kitchen & Bath Business - February/March 2016

Table of Contents for the Digital Edition of Kitchen & Bath Business - February/March 2016

KBB - February/March 2016
Contents
Editor ’s Note
Show Director’s Note
Happenings
Trends
Better Business
Industry Viewpoint
Design With Sheryl Steinberg
Solutions
Before and After
Dealer Dish
KBIS Coverage
What’s Hot
What’s Cool
Reuse of Idle Kitchen Paves the Way for Master Suite
A Lake View Inspires and Opens Up a Suburban Kitchen Redesign
Learning Corner
Kitchen & Bath Business - February/March 2016 - Intro
Kitchen & Bath Business - February/March 2016 - KBB - February/March 2016
Kitchen & Bath Business - February/March 2016 - Cover2
Kitchen & Bath Business - February/March 2016 - 1
Kitchen & Bath Business - February/March 2016 - Contents
Kitchen & Bath Business - February/March 2016 - 3
Kitchen & Bath Business - February/March 2016 - 4
Kitchen & Bath Business - February/March 2016 - 5
Kitchen & Bath Business - February/March 2016 - Editor ’s Note
Kitchen & Bath Business - February/March 2016 - 7
Kitchen & Bath Business - February/March 2016 - Show Director’s Note
Kitchen & Bath Business - February/March 2016 - 9
Kitchen & Bath Business - February/March 2016 - Happenings
Kitchen & Bath Business - February/March 2016 - 11
Kitchen & Bath Business - February/March 2016 - 12
Kitchen & Bath Business - February/March 2016 - 13
Kitchen & Bath Business - February/March 2016 - Trends
Kitchen & Bath Business - February/March 2016 - 15
Kitchen & Bath Business - February/March 2016 - 16
Kitchen & Bath Business - February/March 2016 - 17
Kitchen & Bath Business - February/March 2016 - Better Business
Kitchen & Bath Business - February/March 2016 - 19
Kitchen & Bath Business - February/March 2016 - Industry Viewpoint
Kitchen & Bath Business - February/March 2016 - 21
Kitchen & Bath Business - February/March 2016 - Design With Sheryl Steinberg
Kitchen & Bath Business - February/March 2016 - 23
Kitchen & Bath Business - February/March 2016 - Solutions
Kitchen & Bath Business - February/March 2016 - 25
Kitchen & Bath Business - February/March 2016 - Before and After
Kitchen & Bath Business - February/March 2016 - 27
Kitchen & Bath Business - February/March 2016 - 28
Kitchen & Bath Business - February/March 2016 - 29
Kitchen & Bath Business - February/March 2016 - 30
Kitchen & Bath Business - February/March 2016 - 31
Kitchen & Bath Business - February/March 2016 - Dealer Dish
Kitchen & Bath Business - February/March 2016 - 33
Kitchen & Bath Business - February/March 2016 - 34
Kitchen & Bath Business - February/March 2016 - KBIS Coverage
Kitchen & Bath Business - February/March 2016 - 36
Kitchen & Bath Business - February/March 2016 - 37
Kitchen & Bath Business - February/March 2016 - 38
Kitchen & Bath Business - February/March 2016 - 39
Kitchen & Bath Business - February/March 2016 - 40
Kitchen & Bath Business - February/March 2016 - 41
Kitchen & Bath Business - February/March 2016 - 42
Kitchen & Bath Business - February/March 2016 - 43
Kitchen & Bath Business - February/March 2016 - 44
Kitchen & Bath Business - February/March 2016 - 45
Kitchen & Bath Business - February/March 2016 - 46
Kitchen & Bath Business - February/March 2016 - 47
Kitchen & Bath Business - February/March 2016 - 48
Kitchen & Bath Business - February/March 2016 - 49
Kitchen & Bath Business - February/March 2016 - 50
Kitchen & Bath Business - February/March 2016 - 51
Kitchen & Bath Business - February/March 2016 - What’s Hot
Kitchen & Bath Business - February/March 2016 - 53
Kitchen & Bath Business - February/March 2016 - 54
Kitchen & Bath Business - February/March 2016 - 55
Kitchen & Bath Business - February/March 2016 - 56
Kitchen & Bath Business - February/March 2016 - 57
Kitchen & Bath Business - February/March 2016 - 58
Kitchen & Bath Business - February/March 2016 - 59
Kitchen & Bath Business - February/March 2016 - What’s Cool
Kitchen & Bath Business - February/March 2016 - 61
Kitchen & Bath Business - February/March 2016 - Reuse of Idle Kitchen Paves the Way for Master Suite
Kitchen & Bath Business - February/March 2016 - 63
Kitchen & Bath Business - February/March 2016 - 64
Kitchen & Bath Business - February/March 2016 - 65
Kitchen & Bath Business - February/March 2016 - A Lake View Inspires and Opens Up a Suburban Kitchen Redesign
Kitchen & Bath Business - February/March 2016 - 67
Kitchen & Bath Business - February/March 2016 - 68
Kitchen & Bath Business - February/March 2016 - 69
Kitchen & Bath Business - February/March 2016 - 70
Kitchen & Bath Business - February/March 2016 - 71
Kitchen & Bath Business - February/March 2016 - Learning Corner
Kitchen & Bath Business - February/March 2016 - Cover3
Kitchen & Bath Business - February/March 2016 - Cover4
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