Kitchen & Bath Business - February/March 2016 - 72

Learning Corner

Here are some simple rules to follow to make
these tips really work for your clients:
1. The lightest white, flat paint you can purchase goes on the
ceiling. In many stores this is called "Ceiling White." This
pulls the eye up and gives the illusion that the rooms have
more height.
2. A medium shade of white paint goes on the moldings,
doors and windows and should be semi-gloss. This shade
highlights the details in the room while clearly redefining
the ceiling and the walls. Your client has paid a lot of
money for these items - let's see them. If your client has
a contemporary space, there will be no moldings, so this
medium shade will go only on the doors and windows.

100 Shades of White

3. The darkest shade of white goes on the walls, and this
should be flat or eggshell. Be aware that anything other
than flat paint will show flaws and defects in the walls.

A designer shares how to correctly use
paint to create an artistic palette
ONE OF THE MOST IMPORTANT JOBS WE HAVE as designers is to create a
light, bright environment for our clients. And we have often heard the quickest, most cost-efficient way to change the look of the space is by repainting it.
As experts we need to be able to explain the art and design of using paint to
our clients and teach them how to open up their environments rather than
shrink them.
So, what is your game plan?
Put down that color chart! Think carefully, and follow your instincts.The
quickest way to shrink the size of the room is to paint the room a dark or
primary color. The quickest way to make the room look larger is to paint
it in shades of white. I refer to experts who do not know these basics as
Decorettes™ - imposters who desecrate the world of design - and this
article is designed to make sure that does not describe you.

ABOVE This grand entrance
features three shades of
white, which allows the
furniture, art and flooring to
be elegantly showcased.

TEACHING TIPS
First and foremost, your client's artwork and furniture should be the art, not the paint.
These items will showcase much better in shades of white (there are hundreds available) and
lighter colors.

Defining a consistent color palette throughout the house will keep the eyes tracking through
to the furthest rooms, bringing a more open feel to the environment.

By choosing three different shades of white, you can create subtle art by redefining your
client's ceiling, moldings and walls.

BY JUDSON ROTHSCHILD,
Los Angeles-based, worldrenowned interior designer and
furniture manufacturer. Visit
his sites at www.Rothschi
ldInteriors.com & www.
TheRothschildCollection.com.

These are basic concepts that these Decorettes
are not using or teaching because they have no
basic training or intrinsic talent. These people are
so busy trying to come up with the "next, best,
new" concept they have forgotten that a quality design outshines the manipulated, gimmicky,
non-functional design any day of the week.
Look through any current magazine or watch
any current design show. The bozos are everywhere, shrinking their clients' rooms to the size
of a postage stamp and figuring that if they throw
enough garbage in a room and on the wall, something is bound to stick. They are so busy trying to
outdo each other that they have forgotten what
their real purpose is.
The job of a great designer is simple: to educate,
not to mandate. We are here to empower the client to make informed decisions that will create
beautiful designs that will stand the test of time. If
you want to bring a quiet elegance to your client's
spaces while creating a warm, light and bright
environment, you have now been given the simple
tools to do so.
If you feel you want to express your inner color
god, I would suggest starting in the powder room.
That's a great place to create a bit of drama without
spending too much of your client's money. Teach
your clients how to open up their environments,
and that will forever be the gift that keeps giving.

Kitchen & Bath Business / FEB.-MARCH 2016 / KBBONLINE.COM / The official sponsor of KBIS (KBIS.com)

http://www.RothschildInteriors.com http://www.RothschildInteriors.com http://www.TheRothschildCollection.com http://www.KBBONLINE.COM http://www.KBIS.com

Kitchen & Bath Business - February/March 2016

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