Kitchen & Bath Business - July/August 2016 - 24

Dealer Dish

Second Time's a Charm
Overcoming challenges led to another successful showroom
for the Allied team in an area marked for growth

ABOVE LEFT The new location

has a strong focus on outdoor
kitchens and even offers
a working beer tap. Allied
exclusively displays Danver
and Brown Jordan Outdoor
Kitchens brands in this area.
ABOVE RIGHT Pictured left to
right from the Allied team: Bill
Feinberg, president; Melissa
Mailly, designer; Joe Feinberg,
vice president

BY CHELSIE BUTLER

ALLIED KITCHEN & BATH, A FULL-SCALE REMODELING FIRM from design through instal-

lation, has recently opened its second showroom
in the Fort Lauderdale, Fla., area - this one in
Oakland Park's Culinary Arts District.The 7,000sq.-ft. space is part of an entire 20,000-sq.-ft. block
the company bought a few years ago because of the
area's potential for economic growth.
"This building was for sale, but the developers
didn't want all of that space dedicated to a warehouse, so we took 7,000 for the showroom and
plan to lease out the rest of the converted space,"
said Bill Feinberg, president of Allied.
Feinberg and his brothers have been in business since 1984. They converted three smaller
showrooms into one new larger location in 2007
right before the last recession, but they were still
growing, and people felt confident they were doing something right.This additional store is what
Feinberg calls their second home in its industrial
location with a great urban vibe.

24

NEW LOCATION, NEW LOOK, NEW PARTNERSHIPS

Before designing the new location, the team visited other showrooms, including Pirch, to see what they were doing and wanted
to be a little different. Those differences include:
 200+ appliances integrated into the displays
 Slim, flat-panel LED illumination from the 14-ft. ceilings
 Music playing inside and out, so passersby can hear it
 Ample windows that light up at night
 Areas built into displays to allow collaboration with clients
 A conference room with large barn doors that match the wall unit/furniture

One of the goals of the new showroom is to display more product, so they mapped it around high-end appliances in 26 contemporary kitchen vignettes. It features two complete working
kitchens so Allied can host various culinary events.
"Most of those we host in our showrooms are tied to a local charity," said Feinberg. "The philosophy and culture of our
company is all about family, community and paying it forward."
Right after its grand opening, where Allied raised more than
$20,000 with sponsor partner Florida Power & Light for Habitat
for Humanity, the showroom hosted the U.S. Navy during Fleet

Kitchen & Bath Business / JULY-AUGUST 2016 / KBBONLINE.COM / The official publication of KBIS (KBIS.com)


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Kitchen & Bath Business - July/August 2016

Table of Contents for the Digital Edition of Kitchen & Bath Business - July/August 2016

Kitchen & Bath Business - July/August 2016
Contents
Editor's Note
Show Director's Note
Happenings
Design With
Trends
Tech Savvy
Better Business
Dealer Dish
Before & After
Universal Design
What's Hot
A builder steps in mid-project to expand a master bath & kitchen
Homeowners think outside the box for their kitchen and baths
Small Spaces
Kitchen & Bath Business - July/August 2016 - Intro
Kitchen & Bath Business - July/August 2016 - Kitchen & Bath Business - July/August 2016
Kitchen & Bath Business - July/August 2016 - Cover2
Kitchen & Bath Business - July/August 2016 - 1
Kitchen & Bath Business - July/August 2016 - Contents
Kitchen & Bath Business - July/August 2016 - 3
Kitchen & Bath Business - July/August 2016 - 4
Kitchen & Bath Business - July/August 2016 - 5
Kitchen & Bath Business - July/August 2016 - Editor's Note
Kitchen & Bath Business - July/August 2016 - 7
Kitchen & Bath Business - July/August 2016 - Show Director's Note
Kitchen & Bath Business - July/August 2016 - 9
Kitchen & Bath Business - July/August 2016 - Happenings
Kitchen & Bath Business - July/August 2016 - 11
Kitchen & Bath Business - July/August 2016 - Design With
Kitchen & Bath Business - July/August 2016 - 13
Kitchen & Bath Business - July/August 2016 - Trends
Kitchen & Bath Business - July/August 2016 - 15
Kitchen & Bath Business - July/August 2016 - 16
Kitchen & Bath Business - July/August 2016 - 17
Kitchen & Bath Business - July/August 2016 - Tech Savvy
Kitchen & Bath Business - July/August 2016 - 19
Kitchen & Bath Business - July/August 2016 - 20
Kitchen & Bath Business - July/August 2016 - 21
Kitchen & Bath Business - July/August 2016 - Better Business
Kitchen & Bath Business - July/August 2016 - 23
Kitchen & Bath Business - July/August 2016 - Dealer Dish
Kitchen & Bath Business - July/August 2016 - 25
Kitchen & Bath Business - July/August 2016 - 26
Kitchen & Bath Business - July/August 2016 - 27
Kitchen & Bath Business - July/August 2016 - Before & After
Kitchen & Bath Business - July/August 2016 - 29
Kitchen & Bath Business - July/August 2016 - 30
Kitchen & Bath Business - July/August 2016 - 31
Kitchen & Bath Business - July/August 2016 - 32
Kitchen & Bath Business - July/August 2016 - 33
Kitchen & Bath Business - July/August 2016 - 34
Kitchen & Bath Business - July/August 2016 - 35
Kitchen & Bath Business - July/August 2016 - 36
Kitchen & Bath Business - July/August 2016 - 37
Kitchen & Bath Business - July/August 2016 - 38
Kitchen & Bath Business - July/August 2016 - 39
Kitchen & Bath Business - July/August 2016 - 40
Kitchen & Bath Business - July/August 2016 - 41
Kitchen & Bath Business - July/August 2016 - 42
Kitchen & Bath Business - July/August 2016 - 43
Kitchen & Bath Business - July/August 2016 - 44
Kitchen & Bath Business - July/August 2016 - 45
Kitchen & Bath Business - July/August 2016 - 46
Kitchen & Bath Business - July/August 2016 - 47
Kitchen & Bath Business - July/August 2016 - 48
Kitchen & Bath Business - July/August 2016 - 49
Kitchen & Bath Business - July/August 2016 - 50
Kitchen & Bath Business - July/August 2016 - 51
Kitchen & Bath Business - July/August 2016 - 52
Kitchen & Bath Business - July/August 2016 - 53
Kitchen & Bath Business - July/August 2016 - Universal Design
Kitchen & Bath Business - July/August 2016 - 55
Kitchen & Bath Business - July/August 2016 - What's Hot
Kitchen & Bath Business - July/August 2016 - 57
Kitchen & Bath Business - July/August 2016 - 58
Kitchen & Bath Business - July/August 2016 - 59
Kitchen & Bath Business - July/August 2016 - Homeowners think outside the box for their kitchen and baths
Kitchen & Bath Business - July/August 2016 - 61
Kitchen & Bath Business - July/August 2016 - 62
Kitchen & Bath Business - July/August 2016 - 63
Kitchen & Bath Business - July/August 2016 - 64
Kitchen & Bath Business - July/August 2016 - 65
Kitchen & Bath Business - July/August 2016 - A builder steps in mid-project to expand a master bath & kitchen
Kitchen & Bath Business - July/August 2016 - 67
Kitchen & Bath Business - July/August 2016 - 68
Kitchen & Bath Business - July/August 2016 - 69
Kitchen & Bath Business - July/August 2016 - 70
Kitchen & Bath Business - July/August 2016 - 71
Kitchen & Bath Business - July/August 2016 - Small Spaces
Kitchen & Bath Business - July/August 2016 - Cover3
Kitchen & Bath Business - July/August 2016 - Cover4
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