Kitchen & Bath Business - July/August 2016 - 38

Choose from vivid hues or polished metals, rustic finishes like copper and
aged bronze or more urban looks like high-gloss white or graphite. Price,
of course, is always a consideration. We offer superior quality collections
for a great value. The longevity of Atlas products may make it worthwhile
to choose a style that you really love and will live with for years to come.

CATEGORIES:

Bath Accessories, Decorative Hardware
Q: WHAT IS YOUR COMPANY BEST
KNOWN FOR?
A: Creativity and impeccable style! Atlas
Homewares is all about enhancing home décor with decorative hardware that is fashion
forward and always on-trend. Our design team
finds new sources of inspiration everywhere -
from exotic global travels to the simplicity of
nature. We like to think of ourselves as trend
setters and work hard to unveil a new collection each season to keep our gallery of design
choices fresh and innovative.
Atlas Homewares has introduced many
"firsts" in the industry, including our popular Zanzibar Collection of leather-wrapped
chrome handles, our Optimism Collection
featuring translucent polycarbonate and our
colorful beaded Bollywood Beauties. We're
also proud of our extensive line of bath accessories, made to complement many of our bestselling hardware collections. From robe hooks
and towel racks to paper holders and switch
plates, Atlas has the add-on pieces you need to
create a complete ensemble.
Q: HOW WOULD YOU
DIFFERENTIATE YOUR COMPANY
FROM YOUR COMPETITORS?
A: Cabinet hardware has to look good and
work well. The experts at Atlas Homewares incorporate form and function into every design
to ensure our products meet expectations on all
counts. We focus on four main elements - style,
size, finish and budget. We're proud of our extensive array of style options, from modernist
looks like our UTurn and Tab Collections to
more traditional styles such as Sutton Place
and Craftsman. Our hardware runs the gamut
in size from petite knobs to oversized appliance
pulls. Atlas is also proud of our fabulous selection of finishes, such as elegant French Gold
and our best-selling Vintage Brass, which is
particularly popular when paired with a contemporary design such as our IT Collection.

Q: HOW DO YOUR PRODUCTS STAND OUT FROM SIMILAR
TYPES OFFERED IN THE MARKET?
A: Atlas Homewares´ collections are in sync with what's happening
in fashion. Like collections from the best fashion designers, our lines can
be mixed and matched with coordinating pieces to create a cohesive,
finished look. Our customers love to pick and choose just the right pieces
and finishes to suit their own individual style. With so many choices
available, making a final decision can be a long process, but the Atlas
team makes it fun and easy with affordable options to suit any budget.
We like to offer our customers the opportunity to make "stand out"
design choices, like our Wide Square and Platform Collections. Their
simple-yet-daring aesthetic holds a broad appeal and range in size up to
an impressive 11 5/16 inches. Also eye-catching is our beautiful Crystal
Collection of shimmering jewel-encased knobs and pulls that add a
touch of elegant bling to any room.
Q: INTO WHICH STYLES OF KITCHEN PROJECTS DO YOUR
PRODUCTS TYPICALLY FIT?
A: Atlas Homewares has a style to suit any kitchen, from modern to
vintage, subtle to bold or novelty to traditional. Many of our collections
are quite versatile, too. Our Chunky Knob Collection is a perfect example. Its hip, geometric design is in vogue with industrial-chic style, while
its clean lines and simple silhouette complement many different decors.
Q: DO YOU HAVE ANY NEW PRODUCTS YOU'D LIKE TO
TELL OUR READERS ABOUT?
A: We are excited about the fun mix-and-match
options for our new Campaign Collection. Its crisp
military-inspired design offers a bold industrial style
mixed with hints of retro and modern. Choose a traditional rope or screw backplate design and pair with
your choice of round or rectangular knobs or pulls.
Different configurations in a mix of distinctive finishes add even more opportunities for customization.
Q: WHY DO YOU FEEL THE READERS OF
KBB SELECTED ATLAS HOMEWARES AS
A PREFERRED MANUFACTURER WHEN IT
COMES TO DECORATIVE HARDWARE?
A: We are honored to be selected as a preferred
manufacturer and feel confident that readers respond
to our style-savvy collections that change with the
seasons. We aspire to set new trends in finishes and
sizes and will continue to seek unique sources of inspiration for future designs. We take pride in offering
an ever-changing rotation of innovative decorative
hardware that complements and enhances today's
home décor.
¢
ADVERTORIAL

ATLAS
HOMEWARES:
AT A GLANCE
ADDRESS:

1310 Cypress Avenue
Los Angeles, CA 90065
TELEPHONE:

800-799-6755
WEBSITE:

www.atlastothetrade.com
FACEBOOK:

facebook.com/
atlashomewares.inc
TWITTER:

@atlashomewares
SALES CONTACT:

Matt Vecchiolla
PRODUCTS OFFERED:

Decorative Hardware;
Bathroom Accessories;
House Numbers, Door
Knockers & Door Bells
CHANNELS OF
DISTRIBUTION:

Kitchen & Bath Showrooms
and Hardware Stores in the
US and Canada.

http://www.atlastothetrade.com http://www.facebook.com/atlashomewares.inc

Kitchen & Bath Business - July/August 2016

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