Kitchen & Bath Business - October 2017 - 15

draws on the positive effects of colors; blue for example, invites peace and relaxation, while red and
orange inspire energy. Music in the shower can
also strongly affect mood and health, including
helping the immune system and reducing stress.

Trends

CUSTOMIZING THE EXPERIENCE

Many manufacturers offer these spa options -
such as aromatherapy and massage jets - with even
more personalization. Digital controls and speaker
showerheads allow the user to easily stream music
from iHeartRadio, Spotify and Pandora, while
other showerheads even diffuse essential oils like
citrus into the water itself for an extra boost of
vitamin C.
"Working individuals do not have time to go
to spas," said Abbas Poonawala, sales director at
Isenberg Faucets, who explained that in the past
these therapies were only offered professionally.
"They can instead purchase products that give
them exactly the effects they want at home for a
reasonable price."

TOP The iSteam3 Home
Steam Shower Control from
MRSTEAM oﬀers the bather
a wide array of features with
the touch of a ﬁnger, including temperature, duration,
AromaSteam, ChromaSteam3
and AudioSteam3. The
iSteam3 now also provides the
option to choose a black or
white display screen mode.
RIGHT The AQUABRASS

8-in. Rainhead Showerhead
features a 16-in. arm; multifunctional, directional body
jets; and a handshower
set. This matte black ﬁnish,
Montreal Black, is Aquabrass'
newest addition.

It's no question that while the shower can have many benefits, each person
prefers a different way of experiencing them.Thankfully with today's technology, multiple inclinations can be experienced in the same shower.
"Each and every one of us has our own preference when it comes to taking
a shower, such as heavy rain effects covering the entire body, soft showers of
water, multiple jets for a massage-like experience, steam and other spa-like
therapies,"said Gaelle Marrassé, marketing director of Aquabrass."The world
of the shower really is [you and your clients'] oyster."
Today's showers cater to the individual with a
multitude of options from which to choose; steam
technology, water pressure and temperature control are just a few of the choices available.The trend
stems from a culture now accustomed to having
many choices in nearly every part of life, but it
also comes from a recent need to cater to multiple
people using the same shower.

The Lyndon Showerhead
from DXV oﬀers spray and
center massage patterns
with a toggle button to switch
functions. The showerhead
also boasts a CALGreencompliant 2.0 gpm ﬂow rate.

TECHNOLOGY FOR EVERYONE

"As more homes become multi-generational and
seniors move in with adult children and their families,there are new trends dominating home remodeling,especially in the bathroom,"said Jean-Jacques
L'Henaff,vice president of design,LIXIL Americas,
the business unit under which DXV,GROHE and
American Standard operate.(His position includes
the DXV and American Standard brands.)
It is therefore important to provide users of
all mobility levels easy access to shower controls,
whether that is through remote control features,
easy-touch technology or incorporating hand
showers on a slide bar for convenience. As manufacturers have refined universal design elements,
more of these features boast better, subtler designs.
"Technology is the unseen factor that has transitioned the shower from a conscious experience
where you need to think about what you are doing,
to an immersive, almost subconscious experience
where the mind and body just naturally relax,"
said Alex Miller, the architect and artist behind
Alex Miller Studio. "I believe that the successful
use of technology in the shower is when you are
completely unaware of its presence."
This technology is meant to make busy schedules easier to manage and to make luxurious ex-

The Aurora Showerhead from

ALEX MILLER STUDIO is avail-

able in ﬁve ﬁnishes - polished
chrome, polished nickel, satin
nickel, polished gold and satin
gold. The showerhead comes
with a soft-touch drain with
½-in. valves, and there are
coordinating ﬁxtures such as
a Roman tub, bidet faucet and
hand shower.

ISENBERG is releasing its
new Isenberg Welle Waver
Sprayer in the U.S. for the
ﬁrst time. The collection is
available in chrome, brushed
nickel and polished nickel
and lists at $600.

Kitchen & Bath Business - October 2017

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