Kitchen & Bath Business - November/December 2017 - 22

Better Business

Keep Your Eyes on the Prize
The Experience Economy - in with the new AND the old
REMEMBER WHEN MASTERCARD CAME OUT with its Priceless campaign? You know the one: XYZ heartwarming event is PRICELESS? There
are some things money can't buy - for everything else there's MASTERCARD? Hard to imagine this bright little idea was launched in 1997 by McCann Erickson (today it's just McCann) for Mastercard and, lo and behold,
has remained the company's main marketing platform ever since. That's 20

VERONIKA MILLER is CEO
of Modenus Media, the parent
company of Modenus.com,
BlogTour, Designhounds,
Modenus Talks and the Design
Milk X Modenus Talks Lounge.

years of essentially the same campaign concept
despite significant changes in economic climates
and consumer buying behaviors. Someone got a
nice check for that one, eh?
To this day, Mastercard says it has no reason
to reinvent the concept since it is the brand that
became known as somewhat of an experience
company, offering endless consumer experiences
as rewards for use of its cards. Think about it, in
a world where Visa and Amex were literally all
over the map and Mastercard had become a bit
of a bad penny, the understanding of who its potential audiences were and what would excite
them to the point of getting another credit card
was all powerful and, in the case of Mastercard,
probably lifesaving.
CREATING AN ORIGINAL EXPERIENCE

Great, you'll say, we are already telling stories and
we are already creating experiences, but we're not
Mastercard and can't invite everyone behind the
scenes to meet the cast of "Hamilton!"How do we
make an experience stand out, how do we make it
memorable, and how do we convert it to money?
Or does the recent news about Pirch closing some
showroom locations and downsizing tell us that

1/2 AD HOR.


http://www.Modenus.com http://www.richelieu.com http://www.richelieu.com

Table of Contents for the Digital Edition of Kitchen & Bath Business - November/December 2017

Kitchen & Bath Business - November 2017
Contents
Editor’s Note
Show Director’s Note
Happenings
Tech Savvy
Trends
Hot Topic
Better Business
Skill Set
Dealer Dish
Countdown to KBIS 2018
Solutions
Before & After
Balanced Budget
What’s Hot
What’s Cool
Small Spaces
Kitchen & Bath Business - November/December 2017 - Kitchen & Bath Business - November 2017
Kitchen & Bath Business - November/December 2017 - Cover2
Kitchen & Bath Business - November/December 2017 - 1
Kitchen & Bath Business - November/December 2017 - Contents
Kitchen & Bath Business - November/December 2017 - 3
Kitchen & Bath Business - November/December 2017 - 4
Kitchen & Bath Business - November/December 2017 - 5
Kitchen & Bath Business - November/December 2017 - Editor’s Note
Kitchen & Bath Business - November/December 2017 - 7
Kitchen & Bath Business - November/December 2017 - Show Director’s Note
Kitchen & Bath Business - November/December 2017 - 9
Kitchen & Bath Business - November/December 2017 - Happenings
Kitchen & Bath Business - November/December 2017 - 11
Kitchen & Bath Business - November/December 2017 - 12
Kitchen & Bath Business - November/December 2017 - 13
Kitchen & Bath Business - November/December 2017 - Tech Savvy
Kitchen & Bath Business - November/December 2017 - 15
Kitchen & Bath Business - November/December 2017 - Trends
Kitchen & Bath Business - November/December 2017 - 17
Kitchen & Bath Business - November/December 2017 - 18
Kitchen & Bath Business - November/December 2017 - 19
Kitchen & Bath Business - November/December 2017 - Hot Topic
Kitchen & Bath Business - November/December 2017 - 21
Kitchen & Bath Business - November/December 2017 - Better Business
Kitchen & Bath Business - November/December 2017 - 23
Kitchen & Bath Business - November/December 2017 - Skill Set
Kitchen & Bath Business - November/December 2017 - 25
Kitchen & Bath Business - November/December 2017 - Dealer Dish
Kitchen & Bath Business - November/December 2017 - 27
Kitchen & Bath Business - November/December 2017 - 28
Kitchen & Bath Business - November/December 2017 - 29
Kitchen & Bath Business - November/December 2017 - 30
Kitchen & Bath Business - November/December 2017 - Countdown to KBIS 2018
Kitchen & Bath Business - November/December 2017 - 32
Kitchen & Bath Business - November/December 2017 - 33
Kitchen & Bath Business - November/December 2017 - 34
Kitchen & Bath Business - November/December 2017 - 35
Kitchen & Bath Business - November/December 2017 - 36
Kitchen & Bath Business - November/December 2017 - 37
Kitchen & Bath Business - November/December 2017 - 38
Kitchen & Bath Business - November/December 2017 - 39
Kitchen & Bath Business - November/December 2017 - Solutions
Kitchen & Bath Business - November/December 2017 - 41
Kitchen & Bath Business - November/December 2017 - 42
Kitchen & Bath Business - November/December 2017 - 43
Kitchen & Bath Business - November/December 2017 - Before & After
Kitchen & Bath Business - November/December 2017 - 45
Kitchen & Bath Business - November/December 2017 - 46
Kitchen & Bath Business - November/December 2017 - 47
Kitchen & Bath Business - November/December 2017 - Balanced Budget
Kitchen & Bath Business - November/December 2017 - 49
Kitchen & Bath Business - November/December 2017 - What’s Hot
Kitchen & Bath Business - November/December 2017 - 51
Kitchen & Bath Business - November/December 2017 - What’s Cool
Kitchen & Bath Business - November/December 2017 - 53
Kitchen & Bath Business - November/December 2017 - 54
Kitchen & Bath Business - November/December 2017 - 55
Kitchen & Bath Business - November/December 2017 - 56
Kitchen & Bath Business - November/December 2017 - 57
Kitchen & Bath Business - November/December 2017 - 58
Kitchen & Bath Business - November/December 2017 - 59
Kitchen & Bath Business - November/December 2017 - 60
Kitchen & Bath Business - November/December 2017 - 61
Kitchen & Bath Business - November/December 2017 - 62
Kitchen & Bath Business - November/December 2017 - 63
Kitchen & Bath Business - November/December 2017 - Small Spaces
Kitchen & Bath Business - November/December 2017 - Cover3
Kitchen & Bath Business - November/December 2017 - Cover4
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