Kitchen & Bath Business - November/December 2017 - 35

SPECIAL SECTION
Learning Corner
One of the many benefits of attending KBIS is to gain some knowledge during your visit. The 2018 Voices from the
Industry (VFTI) conference gives you the opportunity to add to your repertoire of industry intelligence. There are five tracks
from which to choose: Growing Your Business, Kitchen & Bath Specialty Training, Design, Management and Customer
Service. Some of the sessions offer interactive labs for those of you who want a more hands-on learning experience.
The VFTI sessions will take place in the Orange County Convention Center's South Hall meeting rooms throughout all
three days of KBIS 2018. Here are some of our favorite topics.

UNDERSTANDING
THE NEW
CONSUMER
PHOTO BY
PHILIP WEGENER
PHOTOGRAPHY

REWRITING
THE RULES
ON KITCHEN
LIGHTING

Doug Walter, Owner,
Doug Walter Architects
Wednesday, Jan. 10, 10:30 - 11:30 a.m.,
Room S310H
Design Track; 0.1 NKBA CEU/1.00 NAHB CE
Hour/1.0 NARI CEU

Doug Walter, an NKBA Chapter officer, is on
the national task force charged with updating
the NKBA Kitchen & Bath Guidelines for 2018.
Here are some of the things you will learn by attending his session.
â
The old ways of laying out kitchen lighting do
not work, and we have the evidence to prove it.
â
In laying out kitchen lighting, EVERYTHING matters: the fixture size, the type of
bulb and especially the placement of the cans
in relation to the counters below.
â
Be your own lighting expert using a free light
meter app on your smartphone so you can see
for yourself the difference different placement
and lamp choices make.
â
The NKBA and Illuminating Engineering Society both recommend 50 foot candles on the
countertop, yet most kitchens he has measured
come in at less than 20 with all lights blazing.
âY
ou can deliver 10 times the amount of light
with one type of bulb as with another of equal
wattage and lumen output.

Mike Hetherman, CKD,
President & CEO, Willis

Tuesday, Jan. 9, 1:30 - 2:30 p.m., Room S230E
Grow Your Business Track; 0.1 NKBA CEU/
1.00 NAHB CE Hour/1.0 NARI CEU

Did you know that there are only two - yes, two -
types of consumers in today's marketplace? And

EXPLORE
TECHNOLOGY &
DESIGN SECRETS
THAT WILL WOW
CLIENTS AND ALLOW THEM
TO "THRIVE IN PLACE"
Dani Polidor, CAPS, Owner, City Sense

Thursday, Jan. 11, 9:00 - 10:00 a.m., Room S230D
Grow Your Business Track; 0.1 NKBA CEU/
1.00 NAHB CE Hour/1.0 NARI CEU

Come join in a lively and passionate discussion of
how to grow your business by learning some best
practices in designing for mobility issues, hearing impairments, visual impairments and cogni-

AM I DOING
IT RIGHT?
AND OTHER
QUESTIONS
YOU'VE NEVER ASKED

Christopher Grubb, President/Founder,
Arch-Interiors Design Group
Tuesday, Jan. 9, 9:00 - 10.00 a.m., Room S230C
Grow Your Business Track; 0.1 NKBA CEU/
1.00 NAHB CE Hour/1.0 NARI CEU

did you know these two types of consumers have
increasingly differentiated factors that drive their
motivation to buy? Join me in exploring more
about these two types of consumers - the NEO
and the traditional - and understand their values,
attitudes, buying behaviors and communication
preferences. Let's unearth some real-life examples
of big brands that have delivered big results by
effectively communicating to their target consumer. Ultimately, let's discover how to connect
with your desired consumer to grow your business.

tive and developmental disabilities. Learn how
some differently abled people experience their
environments. Go deep into strategies of how to
positively engage your clients at all stages of their
life. See some simple things that will enhance their
lives that you can introduce. Change your way
of thinking about some products and construction methods. Share your best practices with your
peers. Bring a challenging situation, and share your
solution or ask for input from other professionals.
â
Reach clients with all abilities to allow them the
best use of their customized spaces.
â
Learn about new technologies and apps that
give the user more control and oversight of their
home and work environments.
â
Have fun putting yourself in the shoes of people
who are differently abled.
Christopher Grubb will talk about his five Ps
for success.
â
Procuring: Learn a variety of ideas to market,
interview and procure projects.
â
Partnerships: Use existing relationships with
tradespeople to partner and increase profit.
â
Describing the Process: Review with clients
to be clear on the planning and your services.
â
Using Psychology: Work with couples, playing
therapist and facilitating today's demands for
luxury - no matter what the budget.
â
Gaining Publicity: Learn ideas to pitch projects and yourself to a multitude of media outlets.

35



Table of Contents for the Digital Edition of Kitchen & Bath Business - November/December 2017

Kitchen & Bath Business - November 2017
Contents
Editor’s Note
Show Director’s Note
Happenings
Tech Savvy
Trends
Hot Topic
Better Business
Skill Set
Dealer Dish
Countdown to KBIS 2018
Solutions
Before & After
Balanced Budget
What’s Hot
What’s Cool
Small Spaces
Kitchen & Bath Business - November/December 2017 - Kitchen & Bath Business - November 2017
Kitchen & Bath Business - November/December 2017 - Cover2
Kitchen & Bath Business - November/December 2017 - 1
Kitchen & Bath Business - November/December 2017 - Contents
Kitchen & Bath Business - November/December 2017 - 3
Kitchen & Bath Business - November/December 2017 - 4
Kitchen & Bath Business - November/December 2017 - 5
Kitchen & Bath Business - November/December 2017 - Editor’s Note
Kitchen & Bath Business - November/December 2017 - 7
Kitchen & Bath Business - November/December 2017 - Show Director’s Note
Kitchen & Bath Business - November/December 2017 - 9
Kitchen & Bath Business - November/December 2017 - Happenings
Kitchen & Bath Business - November/December 2017 - 11
Kitchen & Bath Business - November/December 2017 - 12
Kitchen & Bath Business - November/December 2017 - 13
Kitchen & Bath Business - November/December 2017 - Tech Savvy
Kitchen & Bath Business - November/December 2017 - 15
Kitchen & Bath Business - November/December 2017 - Trends
Kitchen & Bath Business - November/December 2017 - 17
Kitchen & Bath Business - November/December 2017 - 18
Kitchen & Bath Business - November/December 2017 - 19
Kitchen & Bath Business - November/December 2017 - Hot Topic
Kitchen & Bath Business - November/December 2017 - 21
Kitchen & Bath Business - November/December 2017 - Better Business
Kitchen & Bath Business - November/December 2017 - 23
Kitchen & Bath Business - November/December 2017 - Skill Set
Kitchen & Bath Business - November/December 2017 - 25
Kitchen & Bath Business - November/December 2017 - Dealer Dish
Kitchen & Bath Business - November/December 2017 - 27
Kitchen & Bath Business - November/December 2017 - 28
Kitchen & Bath Business - November/December 2017 - 29
Kitchen & Bath Business - November/December 2017 - 30
Kitchen & Bath Business - November/December 2017 - Countdown to KBIS 2018
Kitchen & Bath Business - November/December 2017 - 32
Kitchen & Bath Business - November/December 2017 - 33
Kitchen & Bath Business - November/December 2017 - 34
Kitchen & Bath Business - November/December 2017 - 35
Kitchen & Bath Business - November/December 2017 - 36
Kitchen & Bath Business - November/December 2017 - 37
Kitchen & Bath Business - November/December 2017 - 38
Kitchen & Bath Business - November/December 2017 - 39
Kitchen & Bath Business - November/December 2017 - Solutions
Kitchen & Bath Business - November/December 2017 - 41
Kitchen & Bath Business - November/December 2017 - 42
Kitchen & Bath Business - November/December 2017 - 43
Kitchen & Bath Business - November/December 2017 - Before & After
Kitchen & Bath Business - November/December 2017 - 45
Kitchen & Bath Business - November/December 2017 - 46
Kitchen & Bath Business - November/December 2017 - 47
Kitchen & Bath Business - November/December 2017 - Balanced Budget
Kitchen & Bath Business - November/December 2017 - 49
Kitchen & Bath Business - November/December 2017 - What’s Hot
Kitchen & Bath Business - November/December 2017 - 51
Kitchen & Bath Business - November/December 2017 - What’s Cool
Kitchen & Bath Business - November/December 2017 - 53
Kitchen & Bath Business - November/December 2017 - 54
Kitchen & Bath Business - November/December 2017 - 55
Kitchen & Bath Business - November/December 2017 - 56
Kitchen & Bath Business - November/December 2017 - 57
Kitchen & Bath Business - November/December 2017 - 58
Kitchen & Bath Business - November/December 2017 - 59
Kitchen & Bath Business - November/December 2017 - 60
Kitchen & Bath Business - November/December 2017 - 61
Kitchen & Bath Business - November/December 2017 - 62
Kitchen & Bath Business - November/December 2017 - 63
Kitchen & Bath Business - November/December 2017 - Small Spaces
Kitchen & Bath Business - November/December 2017 - Cover3
Kitchen & Bath Business - November/December 2017 - Cover4
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