Global Logistics and Supply Chain Strategies - August 2008 - (Page 10) Now Playing—On-Demand Videos from GL&SCS many of you have ever registered for a webcast or downloaded a business video, something that grabbed your attention because it promised to give you valuable insight into some area of supply chain management—and then had no time to watch it. I’ll bet there would be many hands in the air. I know your schedules are crammed with appointments and phone calls that demand your attention—right now! —and there simply aren’t enough hours in your day to watch these things. And that’s a shame because as a rule, your intention is to learn something that will benefit your company, and not incidentally, you. Valuable though they may be, however, many of these programs run 45 minutes or more, which is simply too much of a time investment. But how about 15 minutes, or 10? Now that’s manageable. Especially if you can pick the time slot, exactly as you do with on-demand TV in your leisure time, tuning in whenever 10 minutes works for you. This is precisely what the editorial team at Global Logistics & Supply Chain Strategies magazine and our technology partners have been working on for some time to bring you: brief, content-rich executive briefings in an on-demand video format that you can watch on any computer—when it works for you. Now showing, on our SupplyChainBrain.com web site, 85 on-demand videos dealing with all aspects of supply chain management. Ten to 15 minutes in length, these are exclusive interviews with top analysts at the best research firms in supply chain management. We think the length is just right for these professionals to inform you of the latest trends and I wish I could get a show of hands here. I’d really like to know how issues in just about any area of SCM. Moreover, the topics discussed are right because they track the very things we strive to bring you in each issue of the magazine. If your area of focus is in verticals, such as chemicals, aerospace, CPG or retail, there are informative interviews available whenever you want. More interested in third-party logistics or global trade management? How about inventory planning and optimization? We’ve interviewed the experts on those very subjects. The same applies to business intelligence, customer relationship management, supply chain planning and transportation management. Today, there are long-winded stories in the business press on service-oriented architecture, software as a service and green supply chains. Amid all that clutter, we have what we believe is the exception: thoughtful and instructive videos that define the issues and challenges in those areas, at a length that fits your time budget. Eighty-five videos in all, and more are coming. I want to stress that these videos are not advertising-driven; they are not interviews with vendors and developers masquerading as editorial. These are content-driven interviews with experts at Aberdeen Group, Marsh, American Productivity & Quality Center, AMR Research, and ARC Advisory Group. In addition, each video has links to related material that may benefit you. We know you’re busy, and have no time for fluff. That’s why these videos are just the ticket for easily staying competitive. On-demand videos, now playing whenever you want them, at SupplyChainBrain.com. Russell W. Goodman rgoodman@glscs.com 10 AUGUST 2008 http://SupplyChainBrain.com http://SupplyChainBrain.com
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