Food and Drink International - Winter 2016 Volume 1 - 100

r

RESTAURANTS

PARS Group LLC

>> Richard Sherman (left) with PARS Group/Northwest Food Management Group founders Reza Khajavi and Paul Urbina.

Staying Competitive
PARS Group LLC/Northwest Food
Management Group is listed as No. 2 in
the Seattle area marketshare, coming in
behind McDonald's. "We are in a fairly
saturated market and we want our existing location base to increase sales and
marketshare," Urbina says. "We are a
great distance behind McDonald's, but
we are slowly taking from them and our
other competitors."
The way to convert customers from
its competitors has a lot to do with
the quality employees Jack in the Box
hires. "Our labor challenges are no
different than anyone else in our industry or within the Seattle market,"
Northsound Refrigeration Inc. is a proud
partner of NW/PARS. We are a commercial refrigeration contractor in northwest Washington. Our
services include refrigeration, HVAC, ice machines,
kitchen equipment sales, service and rentals.

100

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

Urbina explains. "The challenge we
have is to work harder at recruiting.
Across our company, we have touted
that if you have the right attitude and
work ethic we can train you on everything else. We want a positive attitude,
someone who is friendly, interactive
and approachable."
Joining the PARS Group LLC/Northwest Food Management Group results
in health benefits, a best-in-class bonus program and competitive compensation. "In Seattle, we are working
our way up to $15 minimum wage and
we see smaller franchisees staring to
go out of business," Urbina says. "We
have a competitive advantage because
of the size we are and that we are doing business in so many cities the increase doesn't hinder us. It helps us
gain marketshare and bear some of the
market changes."


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
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