Food and Drink International - Winter 2016 Volume 1 - 102

r

RESTAURANTS

Captain D's

Steering the Ship

Captain D's stands out in its markets through high-quality food, diverse menus
and a commitment to the best possible guest experience. By Eric Slack
What People Want

>> Captain D's has 515 restaurant locations in 23 states. The company plans to open 200 locations in the next five years.

F

ounded in Nashville in 1969,

Captain D's has expanded
to 515 restaurants and 23
states by understanding
what its customers want. Known for
batter-dipped
seafood, Capcompany profile
tain D's is
Captain D's
expanding lowww.captainds.com
Headquarters: Nashville
cations
and
Specialty: Seafood restaurants
Janet Duckham, vice presidiversifying its
dent of purchasing and qualmenu without
ity assurance: "We know we
need to support our company
going
away
and franchise operations."
from
what

102

has always made it successful. "We
hand-batter and bread seafood in our
restaurants every day, and we make
our own coleslaw and hush puppies
in each restaurant," Vice President
of Purchasing and Quality Assurance
Janet Duckham says.
"As we've evolved, we've added
grilled options and high-quality seafood products that are not processed,"
she adds. "There is a lot of dedication and passion in our corporate and
franchised locations, and our people
and culture are our backbone."

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

Captain D's has built a diverse customer base that touches every demographic that one can imagine. To
ensure it reaches as many people as
possible, it has created menu offerings such as a popular $4.99 full meal
deal, enhanced options for kids and
brought healthy choices to the table.
"As a result, we have had positive same-store sales growth for six
straight years," Duckham says.
Of the company's 515 locations,
275 are company owned and 240
franchised. In the next five years,
Captain D's plans to add more than
200 restaurants, most of which will
be franchised.
"Our development, real estate and
construction team is doing a fantastic
job of getting franchisees interested
in us," Duckham says. "There are a lot
of other segments and concepts out
there, and seafood allows franchisees
to diversify their portfolios."
Developing strong vendor relationships and continuously working
on improving the quality of food and
ensuring consistency across its footprint are all important initiatives for
Captain D's. Although it offers items
like chicken and beef products, it is
mainly in the seafood business. The
seafood industry is a global market, and there are a lot of dynamics
based on where products are caught
and processed. It can take more than
a year for a supplier to be approved
to be a Captain D's vendor, so the
company has to take a long view of


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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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