Food and Drink International - Winter 2016 Volume 1 - 103

Captain D's
whether it needs to diversify its portfolio to mitigate risk in safety, sanitation,
quality, availability and/or pricing.
"It takes a long time because we vet
suppliers thoroughly," Duckham says.
"We start out with ensuring that they
understand our expectations, and we
don't negotiate on safety, sanitation or
quality. Those are givens, and we are
clear with suppliers about that."

Pursuing Growth
As the company grows, it will not forget about its current footprint. It has
been engaged in a multi-year remodeling effort, and all current Captain D's
will have been remodeled by 2018.
"When we started a few years
ago, we had to look at more than 500
restaurants, and we will have completed the work on more than 60 percent of

our locations by the end of this year,"
Duckham says. "The work includes
improving the dining area and where
orders are placed, as well as making
improvements to outside areas and
bringing in new equipment we're testing to help with operational efficiency."
Captain D's believes that its future
success hinges on its ability to continue to satisfy guests and execute on
its business plan. Menu items such as
its signature $4.99 full meal deal and
increases to grilled product offerings
should help it continue to stand out as a
leading seafood option in its markets.
"Our product development and marketing teams are focused on capturing marketshare," Duckham says. "We
know we need to support our company
and franchise operations every day by
working as one brand. We have to focus

on what we can control and that is the
quality of the guest experience."
Captain D's believes the quality of
its staff and its methodical and process-driven approach will support
growth. The company knows growth
presents challenges, but it is ready to
face them head on.
"We are set up for success," Duckham says. "We know we have to refresh
the menu from time to time and make
sure it resonates with guests. It is all
about bringing in new guests without
alienating the long-term guests that
love what we've always done."
Shenandoah Mills Our mission is to manufacture products of the highest quality. We specialize in providing
dry mix, custom milled, and blended products. We
service each customer as if they are our only account.
Shenandoah Mills has been in business for over 25 years
and we are located within 8 hours of 75 percent of the
United States.

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

103


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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