Food and Drink International - Winter 2016 Volume 1 - 104

r

RESTAURANTS

Flying Star Cafe

Taking Flight

Having established a number of restaurants in Albuquerque, Flying Star Cafe
is looking to build a presence as a foodservice supplier. By Eric Slack
company profile
Flying Star Cafe
www.flyingstarcafe.com
Headquarters: Albuquerque
Employees: 300
Specialty: From-scratch food and baking
Jean Bernstein, CEO: "We are focused
on great ingredients, establishing great
relationships, and making sure that our
products are excellent."

a meat-and-potatoes town, and we
wanted to offer more unique choices."

Know the Customer

>> Flying Star Owners Jean and Mark Bernstein take pride in offering from-scratch food and baking services.

S

ince it opened its first location

in Albuquerque in 1987, Flying Star Cafe has become
one of the city's favorite
restaurants. Each of the company's
six locations features handmade
bakery desserts, fresh roasted coffee, and serves homemade breakfast, lunch and dinner all day.
Providing a variety of choices that
can allow customers to indulge or eat

104

smart has helped Flying Star cement
itself as local staple.
"We started out as a small café in
an old neighborhood on Route 66 in
Albuquerque, feeling that the area
needed a low key place focused on
coffee, desert and light food," CEO
Jean Bernstein says. "People wanted
clean ingredients and food choices they couldn't find anywhere else
in town. Albuquerque was kind of

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

After about seven years of operations,
Flying Star opened its second location and added more locations prior
to the 2008 recession. The company
has continuously evolved its menu
by seeking feedback from customers
and trying out various seasonal specials to see what resonated.
"We know we must have certain
items on the menu," Bernstein says.
"There has to be green chile on the
menu in New Mexico. Huevos rancheros, burritos and burgers are required. But now, so is quinoa, tofu
and eclairs. But we also do a lot of
traveling to see what is out there and
help keep our menu interesting."
Helping the company to collect
feedback from customers is its Aloha
point of sale system, which it uses to
analyze sales data. Flying Star also
gathers data from customers through
email and social media, and it keeps
a watchful eye on what people are ordering and finishing.
"We are always looking for ways
we can make sure that products are


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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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