Food and Drink International - Winter 2016 Volume 1 - 112

r

RESTAURANTS

Billy Sims BBQ

Above and Beyond
Billy Sims BBQ is poised for significant growth of its fast-casual
barbecue franchise. By Stephanie Crets

company profile
Billy Sims BBQ
www.billysimsbbq.com
Revenue: $75 million
Employees: 500
Headquarters: Tulsa, Okla.
Specialty: Fast-casual barbecue franchise
Jeff Jackson, president: "The barbecue
segment is hot, and we're really proving
ourselves with the steady growth."

above and beyond for our customers,
always trying to make them feel good
and excited to be there."

Meet and Greet

>> Business partners Jeff Jackson (left) and Billy Sims are proud of Billy Sims BBQ's ongoing success.

I

f you're looking for traditional pit-

smoked and cooked barbecue,
look no further than Billy Sims
BBQ. With 55 locations and
counting, the fast-casual dining operation treats its customers to always-fresh smoked meats. When customers come into any of its locations,

112

they'll go down the line, choose their
smoked meat and see the meat cutter
carving their meat in the pit.
"There's some entertainment value to it," President Jeff Jackson says.
"We've got a very nice mom-and-pop
atmosphere for being a chain. We
work on our customer service to go

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

Billy Sims is a former professional
athlete celebrated for his time spent
with the Detroit Lions, even winning
NFL's Rookie of the Year award in
1980. After five seasons, he retired
from the NFL in 1985 and began a
career of entrepreneurship, endeavoring to work in sports marketing
and nonprofit organizations. Jackson
originally worked in sports retail,
marketing licensed apparel and other
goods, and met Sims one day when he
was doing an autograph session and
meeting his fans.
"I realized, while watching him with
the people, I thought, 'My gosh, I got
to do something more with this guy!
He goes above and beyond,'" Jackson
recalls. "I told him, 'Let's do a barbecue restaurant!' He thought I was nuts,
then we talked about it and we got together, collaborated and we did a barbecue restaurant. The rest is history."
Together, the business partners
have built Billy Sims BBQ into a successful franchised business. Sims, as


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
Food and Drink International - Winter 2016 Volume 1 - Cover2
Food and Drink International - Winter 2016 Volume 1 - 1
Food and Drink International - Winter 2016 Volume 1 - Contents
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