Food and Drink International - Winter 2016 Volume 1 - 113

Billy Sims BBQ
the namesake of the restaurant, is still very involved. He visits the different locations regularly and meets with fans and
diners. In addition, the company has developed sauces and
meats that it sells at the retail level, and Sims is instrumental
in promoting those as well.
"I keep him on the road," Jackson says. "He's out there promoting the business, shaking the hands and chatting with the
customers. I'm proud of where we've gone to where we are
now. We're really excited for the future and what's in store
for us. The barbecue segment is hot, and we're really proving ourselves with the steady growth. All of our hard work
has paid off and is still paying off. "

Developing Markets
Thanks to its success, Billy Sims BBQ is looking to raise the
bar in its growth strategy. Since its inception in 2004, it has
opened about 10 to 12 locations a year, but now it's aiming
for 15 to 20 per year. The company's first location opened
in Tulsa, Okla., and it has since expanded outward to cover
Kansas, Missouri, Arkansas, Iowa and Michigan and recently closed a deal for locations in Colorado and California.
"Real estate has been somewhat tough for us to get into,"
Jackson notes. "We're careful in finding the right rent structure.
We want something that is high traffic with good visibility."
To combat real estate market challenges, the company
has begun offering packs of three to five restaurants for new
franchisees. "We're just out there looking in a good market,"
Jackson continues. "We like to give the new franchisee quality territory - somewhere they can be successful in their market. In the next five years, my goal is 100 locations, but with
the movement we're seeing, we could have 125 to 150."
Billy Sims BBQ looks to its franchisees to generate much of
this success. As long as someone has passion for the brand
and excellent business acumen, they can help make Billy Sims
BBQ a success. "Our process is simple but it makes our life
easier when someone is good with business and knows how
to direct and manage," Jackson explains. "We have such good
training, we can teach anyone. We're looking for personalities
that work well with us."
For its franchisees, the company goes above and beyond
to help them. Billy Sims BBQ offers an initial comprehensive,
four-week training session, then ongoing training via seminars and field support. When a new franchised location is
ready to open, Billy Sims BBQ establishes all the tools and
systems necessary to get it up and running, as well as any
additional assistance the franchisee may need, including accounting, marketing, graphic design and advertising.
"It's our goal for the franchisee to be successful," Jackson
adds. "We're there to help in any facet."
food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

113


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
Food and Drink International - Winter 2016 Volume 1 - Cover2
Food and Drink International - Winter 2016 Volume 1 - 1
Food and Drink International - Winter 2016 Volume 1 - Contents
Food and Drink International - Winter 2016 Volume 1 - 3
Food and Drink International - Winter 2016 Volume 1 - 4
Food and Drink International - Winter 2016 Volume 1 - 5
Food and Drink International - Winter 2016 Volume 1 - 6
Food and Drink International - Winter 2016 Volume 1 - 7
Food and Drink International - Winter 2016 Volume 1 - 8
Food and Drink International - Winter 2016 Volume 1 - 9
Food and Drink International - Winter 2016 Volume 1 - 10
Food and Drink International - Winter 2016 Volume 1 - 11
Food and Drink International - Winter 2016 Volume 1 - 12
Food and Drink International - Winter 2016 Volume 1 - 13
Food and Drink International - Winter 2016 Volume 1 - 14
Food and Drink International - Winter 2016 Volume 1 - 15
Food and Drink International - Winter 2016 Volume 1 - 16
Food and Drink International - Winter 2016 Volume 1 - 17
Food and Drink International - Winter 2016 Volume 1 - 18
Food and Drink International - Winter 2016 Volume 1 - 19
Food and Drink International - Winter 2016 Volume 1 - 20
Food and Drink International - Winter 2016 Volume 1 - 21
Food and Drink International - Winter 2016 Volume 1 - 22
Food and Drink International - Winter 2016 Volume 1 - 23
Food and Drink International - Winter 2016 Volume 1 - 24
Food and Drink International - Winter 2016 Volume 1 - 25
Food and Drink International - Winter 2016 Volume 1 - 26
Food and Drink International - Winter 2016 Volume 1 - 27
Food and Drink International - Winter 2016 Volume 1 - 28
Food and Drink International - Winter 2016 Volume 1 - 29
Food and Drink International - Winter 2016 Volume 1 - 30
Food and Drink International - Winter 2016 Volume 1 - 31
Food and Drink International - Winter 2016 Volume 1 - 32
Food and Drink International - Winter 2016 Volume 1 - 33
Food and Drink International - Winter 2016 Volume 1 - 34
Food and Drink International - Winter 2016 Volume 1 - 35
Food and Drink International - Winter 2016 Volume 1 - 36
Food and Drink International - Winter 2016 Volume 1 - 37
Food and Drink International - Winter 2016 Volume 1 - 38
Food and Drink International - Winter 2016 Volume 1 - 39
Food and Drink International - Winter 2016 Volume 1 - 40
Food and Drink International - Winter 2016 Volume 1 - 41
Food and Drink International - Winter 2016 Volume 1 - 42
Food and Drink International - Winter 2016 Volume 1 - 43
Food and Drink International - Winter 2016 Volume 1 - 44
Food and Drink International - Winter 2016 Volume 1 - 45
Food and Drink International - Winter 2016 Volume 1 - 46
Food and Drink International - Winter 2016 Volume 1 - 47
Food and Drink International - Winter 2016 Volume 1 - 48
Food and Drink International - Winter 2016 Volume 1 - 49
Food and Drink International - Winter 2016 Volume 1 - 50
Food and Drink International - Winter 2016 Volume 1 - 51
Food and Drink International - Winter 2016 Volume 1 - 52
Food and Drink International - Winter 2016 Volume 1 - 53
Food and Drink International - Winter 2016 Volume 1 - 54
Food and Drink International - Winter 2016 Volume 1 - 55
Food and Drink International - Winter 2016 Volume 1 - 56
Food and Drink International - Winter 2016 Volume 1 - 57
Food and Drink International - Winter 2016 Volume 1 - 58
Food and Drink International - Winter 2016 Volume 1 - 59
Food and Drink International - Winter 2016 Volume 1 - 60
Food and Drink International - Winter 2016 Volume 1 - 61
Food and Drink International - Winter 2016 Volume 1 - 62
Food and Drink International - Winter 2016 Volume 1 - 63
Food and Drink International - Winter 2016 Volume 1 - 64
Food and Drink International - Winter 2016 Volume 1 - 65
Food and Drink International - Winter 2016 Volume 1 - 66
Food and Drink International - Winter 2016 Volume 1 - 67
Food and Drink International - Winter 2016 Volume 1 - 68
Food and Drink International - Winter 2016 Volume 1 - 69
Food and Drink International - Winter 2016 Volume 1 - 70
Food and Drink International - Winter 2016 Volume 1 - 71
Food and Drink International - Winter 2016 Volume 1 - 72
Food and Drink International - Winter 2016 Volume 1 - 73
Food and Drink International - Winter 2016 Volume 1 - 74
Food and Drink International - Winter 2016 Volume 1 - 75
Food and Drink International - Winter 2016 Volume 1 - 76
Food and Drink International - Winter 2016 Volume 1 - 77
Food and Drink International - Winter 2016 Volume 1 - 78
Food and Drink International - Winter 2016 Volume 1 - 79
Food and Drink International - Winter 2016 Volume 1 - 80
Food and Drink International - Winter 2016 Volume 1 - 81
Food and Drink International - Winter 2016 Volume 1 - 82
Food and Drink International - Winter 2016 Volume 1 - 83
Food and Drink International - Winter 2016 Volume 1 - 84
Food and Drink International - Winter 2016 Volume 1 - 85
Food and Drink International - Winter 2016 Volume 1 - 86
Food and Drink International - Winter 2016 Volume 1 - 87
Food and Drink International - Winter 2016 Volume 1 - 88
Food and Drink International - Winter 2016 Volume 1 - 89
Food and Drink International - Winter 2016 Volume 1 - 90
Food and Drink International - Winter 2016 Volume 1 - 91
Food and Drink International - Winter 2016 Volume 1 - 92
Food and Drink International - Winter 2016 Volume 1 - 93
Food and Drink International - Winter 2016 Volume 1 - 94
Food and Drink International - Winter 2016 Volume 1 - 95
Food and Drink International - Winter 2016 Volume 1 - 96
Food and Drink International - Winter 2016 Volume 1 - 97
Food and Drink International - Winter 2016 Volume 1 - 98
Food and Drink International - Winter 2016 Volume 1 - 99
Food and Drink International - Winter 2016 Volume 1 - 100
Food and Drink International - Winter 2016 Volume 1 - 101
Food and Drink International - Winter 2016 Volume 1 - 102
Food and Drink International - Winter 2016 Volume 1 - 103
Food and Drink International - Winter 2016 Volume 1 - 104
Food and Drink International - Winter 2016 Volume 1 - 105
Food and Drink International - Winter 2016 Volume 1 - 106
Food and Drink International - Winter 2016 Volume 1 - 107
Food and Drink International - Winter 2016 Volume 1 - 108
Food and Drink International - Winter 2016 Volume 1 - 109
Food and Drink International - Winter 2016 Volume 1 - 110
Food and Drink International - Winter 2016 Volume 1 - 111
Food and Drink International - Winter 2016 Volume 1 - 112
Food and Drink International - Winter 2016 Volume 1 - 113
Food and Drink International - Winter 2016 Volume 1 - 114
Food and Drink International - Winter 2016 Volume 1 - 115
Food and Drink International - Winter 2016 Volume 1 - 116
Food and Drink International - Winter 2016 Volume 1 - 117
Food and Drink International - Winter 2016 Volume 1 - 118
Food and Drink International - Winter 2016 Volume 1 - 119
Food and Drink International - Winter 2016 Volume 1 - 120
Food and Drink International - Winter 2016 Volume 1 - 121
Food and Drink International - Winter 2016 Volume 1 - 122
Food and Drink International - Winter 2016 Volume 1 - 123
Food and Drink International - Winter 2016 Volume 1 - 124
Food and Drink International - Winter 2016 Volume 1 - 125
Food and Drink International - Winter 2016 Volume 1 - 126
Food and Drink International - Winter 2016 Volume 1 - 127
Food and Drink International - Winter 2016 Volume 1 - 128
Food and Drink International - Winter 2016 Volume 1 - 129
Food and Drink International - Winter 2016 Volume 1 - 130
Food and Drink International - Winter 2016 Volume 1 - 131
Food and Drink International - Winter 2016 Volume 1 - 132
Food and Drink International - Winter 2016 Volume 1 - 133
Food and Drink International - Winter 2016 Volume 1 - 134
Food and Drink International - Winter 2016 Volume 1 - 135
Food and Drink International - Winter 2016 Volume 1 - 136
Food and Drink International - Winter 2016 Volume 1 - 137
Food and Drink International - Winter 2016 Volume 1 - 138
Food and Drink International - Winter 2016 Volume 1 - 139
Food and Drink International - Winter 2016 Volume 1 - 140
Food and Drink International - Winter 2016 Volume 1 - 141
Food and Drink International - Winter 2016 Volume 1 - 142
Food and Drink International - Winter 2016 Volume 1 - 143
Food and Drink International - Winter 2016 Volume 1 - 144
Food and Drink International - Winter 2016 Volume 1 - 145
Food and Drink International - Winter 2016 Volume 1 - 146
Food and Drink International - Winter 2016 Volume 1 - 147
Food and Drink International - Winter 2016 Volume 1 - 148
Food and Drink International - Winter 2016 Volume 1 - 149
Food and Drink International - Winter 2016 Volume 1 - 150
Food and Drink International - Winter 2016 Volume 1 - 151
Food and Drink International - Winter 2016 Volume 1 - 152
Food and Drink International - Winter 2016 Volume 1 - 153
Food and Drink International - Winter 2016 Volume 1 - 154
Food and Drink International - Winter 2016 Volume 1 - 155
Food and Drink International - Winter 2016 Volume 1 - 156
Food and Drink International - Winter 2016 Volume 1 - 157
Food and Drink International - Winter 2016 Volume 1 - 158
Food and Drink International - Winter 2016 Volume 1 - 159
Food and Drink International - Winter 2016 Volume 1 - 160
Food and Drink International - Winter 2016 Volume 1 - 161
Food and Drink International - Winter 2016 Volume 1 - 162
Food and Drink International - Winter 2016 Volume 1 - 163
Food and Drink International - Winter 2016 Volume 1 - 164
Food and Drink International - Winter 2016 Volume 1 - 165
Food and Drink International - Winter 2016 Volume 1 - 166
Food and Drink International - Winter 2016 Volume 1 - 167
Food and Drink International - Winter 2016 Volume 1 - 168
Food and Drink International - Winter 2016 Volume 1 - Cover3
Food and Drink International - Winter 2016 Volume 1 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3A
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/youngsmarketco
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2_2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter_v2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer2
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012fallwinter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring
http://www.nxtbookMEDIA.com