Food and Drink International - Winter 2016 Volume 1 - 118
r RESTAURANTS Mainstreet Ventures Inc. >> Managers of each MSV location are empowered to do the best thing for their restaurant, which helps to keep the quality high. Additionally, the unique restaurant concepts are geared to ensure quality experiences for guests. PHOTO CREDIT: Benjamin Weatherston from New England, the Great Lakes and the Gulf of Mexico. It also has a variety of Italian concepts, including the distinguished Gratzi, the casual and local family favorite Ciao!, the unique ambiance in a convivial setting of Palio, and Zia's, which offers a feast of Italian comfort foods. MSV also has several American concepts, including Carson's American Bistro, which features a wide array of American favorites, and EO Burgers, which offers Prime beef gourmet burgers. It also has Mezzevino Kitchen and Bar, a unique concept which features food, wine and cocktails inspired by the traditions of the Mediterranean. This year, MSV also acquired the Stillwater Grill concept, which serves American style cuisine, such as steak and seafood dishes. "Our goal is to create memorable dining experiences for our guests in 118 PHOTO CREDIT: Chuck Whitman each of our restaurants," Gibbons says, noting that this reflects MSV's mission statement. "To do that, we need to be on the leading edge of industry standards, foodservice and quality. Our teams take pride in having the autonomy to do the right thing. That's one of our key differentiators that continues to drive us forward." Standards of Excellence Gibbons' experience includes serving as a delegate for the National Restaurant Association in 2006 to the Air Force Hennessy Award competition, which showcases the pride and cleanliness of the base kitchens. This inspired him to create the MSV comprehensive evaluation program entitled, The President's Award of Excellence. An internal MSV team audits each restaurant in an inspection series ensuring compliance to foodservice and operational stan- food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com dards. "This is a commitment to our foodservice and quality standards, and it also honors the restaurants that perform above and beyond industry standards," he says. Gibbons also promotes being on the leading edge of the industry. In 2012, MSV was nominated for the National Restaurant Association's Operators Innovator Award in recognition of continued advancement in technology for the use of Imenutech's Menuvative tablet menus. Menuvative allows for real-time menu changes, while eliminating the use of table top paper advertising clutter and incorporates Pairing Pro, an intricate, patented algorithm that mimics the logic behind the food and wine pairing process performed by sommeliers. "Adding Menuvative has enhanced our guests' dining experience," Gibbons says. "We've seen a change in ordering patterns and an increase in
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