Food and Drink International - Winter 2016 Volume 1 - 122

r

RESTAURANTS

HuHot Mongolian Grill

>> HuHot Mongolian Grill takes pride in the consumer control it provides, as well as each location's all-you-can eat format.

Build Your Own

HuHot Mongolian Grill provides customers with customized and unique flavor
profiles while the company focuses on internal growth. By Stephanie Crets

H

ead inside any HuHot Mongolian Grill with a palate prepared to sample

many different flavor profiles. Grab a bowl, fill it up with a selection
of meats, seafood, noodles and vegetables, ladle on a choice of sauces and hand it over to the grill warriors as they cook your stir-fry
masterpiece concoction right before your eyes.
For one price, customers can create as many stir-fry
company profile
bowls as they want, sampling the variety of options to
HuHot Mongolian Grill
mix and match. HuHot offers more than 20 vegetables,
www.huhot.com
eight to 10 proteins, 13 signature sauces and a dozen
Revenue: $100+ million
Employees: 1,000+
create-your-own sauces.
Headquarters: Missoula, Mont.
Specialty: Mongolian grill franchise
"What we do better than anyone is provide customand operating company
ization
and consumer control," COO Jeff Martin says.
Jeff Martin, COO: "What we do
better than anyone is provide cus"In
today's
marketplace, that's highly desirable and
tomization and consumer control."
unique to us. When you talk about control, you're not

122

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

only in charge of the flavor profiles
you're building in your bowl, but the
ability to dictate your diet and any
allergens - there's full transparency
on the health side. The food never
leaves your sight. Plus, we're an allyou-can-eat format; it's hard to discount the importance of our value in
today's market. We are praised and
applauded by folks on a daily basis
for how seriously we take allergies
at the grill."
HuHot appeals to a broad customer
base - from toddlers to baby boom-


http://www.huhot.com http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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