Food and Drink International - Winter 2016 Volume 1 - 135

Windows Catering Co.
the way and empower us to make culinary and design decisions that impact the guest experience."
The company manages all aspects of its business using
an in-house technology platform, which Gerstel has spent
the past 15 years developing. Gerstel also has built an integration program to communicate daily with the company's general ledger. "Our custom developed point of sales
system, integrated with our general ledger software, has
created tremendous efficiencies and accuracy in all our operations and financial reporting," he explains.

Cultivating Creativity
Windows is known for its modern American and international cuisines. "We work with local purveyors to identify
the freshest ingredients that can be readily available to us at
a high volume," Gerstel says. "Every Monday we get weekly
updates on their product and availability. So as the seasons
change our ingredients will be modified."
Large metropolitan areas such as Washington, D.C., attract a lot of culinary talent. Social and corporate clients,
politicians and dignitaries want to enjoy the local flavors.
But the high demand for talent also means there is significant
competition to hire those chefs. Windows uses traditional
recruiting methods but also scours social media to find upand-coming chefs who may otherwise be overlooked. The
company then gives them opportunities to develop their
skills and become valuable members of our culinary team.
"We're always challenging our chefs to develop new and
creative ideas to incorporate into our menus," Gerstel says.
Many chefs have thrived with the Windows family for 15, 20
and even 30 years. Several chefs have been recognized with
national and international awards including Chef Dinardo by
Food and Wine Magazine as a top 25 chef in America and
Executive Pastry Chef Laurent Lhuillier as winner of the National Team Pastry Championship. "It's a unique opportunity
for any chef to work in a high-volume environment that produces a high-quality product as well," Gerstel notes.
Although its food may be the highlight, Windows has
always been a full-service event management company. It
collaborates with customers and vendors on design elements such as color palettes for the event, specialty china
and glassware, lighting and floral. They can also arrange for
entertainment, photography and videography services. "We
work with our clients on creating the entire look, feel, sound
and flow for the event," Gerstel says.
The catering and event management industry is a relationship business. Windows Catering Company is successful
when customers' expectations are exceeded and they recommend the company to their friends and colleagues. Ger-

Its food may be the highlight, but Windows always strives to be a full-service company. <<

stel says, "We've grown organically for almost 30 years by
developing strong relationships with our clients and event
partners. Our team members are extremely hard working,
passionate individuals that take amazing pride in their work.
For Windows, that's our recipe for success."

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

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http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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