Food and Drink International - Winter 2016 Volume 1 - 151

Five Star Food Service

trucks, and we have invested heavily
in the process to do that," Wood says.
"We will take 50 to 60 route trucks off
the road in the next 12 months, reducing our fleet size and making our drivers more efficient."
Five Star Food Service will reduce
its 321 routes down to around 270. The
company has also become more efficient by equipping its fleet with GPS
systems so dispatchers know where
every trucks is supposed to be and at
what time the customers are supposed
to be serviced.

pany. "We are bound to the Southeast
as a Canteen franchise, but there are
plenty of opportunities to grow," Wood
says. "Nashville is booming and we do
well in that space. Tennessee is invest-

ing heavily in new companies and we
want to be there when they make the
initial investment. We have been successful with several companies coming into the Tennessee area."

Avenue C
Five Star Food Service's micro-markets are upscale convenience stores
placed in office buildings, manufacturing plants or any enclosed work
environment. The company stocks the
markets with fresh salads, fruits and
sandwiches, and consumers scan the
items at a self-service kiosk to pay. "It
looks better than vending machines
and triples the product variety we can
have in there," Director of Marketing
C.J. Recher says.
With traditional vending machines,
the company can offer only 45 products, but with a micro-market it can
expand that to 300 products. "It creates a workplace destination," Wood
says. "It's certainly more aesthetically
pleasing and the micro-markets have
driven our focus to be more of a retail-focused type of company."
The company hit 534 micro-market
locations in August and adds about 100
new locations each year. "The demand
is there and human resources is seeing
their employees look for that," Wood
notes. "Vending will always have a
spot, but we position this as more of an
employee benefit than anything else."
Moving forward, micro-markets
will continue to be a major focus and
significant growth engine for the comfood & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

151


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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