Food and Drink International - Winter 2016 Volume 1 - 154

d

DISTRIBUTORS

Badger Liquor

Wine Up

Badger Liquor is building a new education center at its headquarters to train its
employees in wine, spirits, sales and management. By Russ Gager

>> Badger Liquor is building a three-story structure at its headquarters in Fond du Lac, Wis., to house Badger University.

company profile
Badger Liquor
www.badgerliquor.com
Headquarters: Fond du Lac, Wis.
Specialty: Wine and spirits
distribution
Lacey Sadoff, executive vice
president and co-owner: "The
more we can invest in our people,
the more we believe our business
will prosper."

154

A

n important function of distributors is educa-

tion, and that is what Badger Liquor is investing in for its employees. "We are continually trying to develop our training and
development programs within Badger Liquor," Executive Vice President and co-owner Lacey Sadoff says.
"We are currently working on Badger University, which
is not really a university but a training forum for our employees that's going to be launching in January of 2017 a
whole host of classes."
The classes will include ones on selling skills, customer service, business math and communication, and

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

specialty programs such as classes
about liquor and wine. Badger Liquor
is building a three-story structure at its
headquarters in Fond du Lac, Wis., to
house Badger University. The building
also will include training and meeting
rooms; a hospitality suite for food and
liquor pairing and tastings for employees, suppliers and customers; and that
region's sales department.
Badger Liquor managers will teach
the courses. Besides constructing the


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
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