Food and Drink International - Winter 2016 Volume 1 - 155

Badger Liquor

building, Badger Liquor has recruited teams of employees to prepare the
course work for the classes. "Building a
structure and a curriculum takes a lot of
time," Sadoff points out.
A one-story building was torn down
to make way for the new building, which
will join an office building and warehouse
on the site that are connected. They also
will be connected to the new building.
"We focus on this as an employee benefit
and to strengthen our employees," Sadoff stresses. "The people are what makes
our business strong, so the more we can
invest in our people, the more we believe
our business will prosper."

Sommeliers and Mixologists
Badger Liquor distributes only wine
and spirits, so its educational efforts

center on those products. Education
at Badger Liquor includes training for
sommeliers and mixologists. A sommelier is a wine expert, and candidates
must receive a specified education plan
to earn the distinction.
"We have three sommeliers on staff
and some in training," Sadoff reports.
"In the wine world, there's a number of
tests and certifications you can take to
become a certified specialist in wine.
Then it goes up from there and you end
up with sommelier accreditation."
Badger Liquor helps its employees to
take those tests if they choose to. "Some
employees focused on the wine side are
usually in training seminars for a few
months leading up to the sommelier
test, which is hosted once a year," Sadoff says. This year, the Certified Spe-

cialist of Wine exam in Badger Liquor's
area was in Madison, Wis., and the year
before that, it was in the Chicago area.
Badger Liquor also has a mixologist
on staff who educates employees and
customers. "Our mixologist works with
Jackson Family Wines We believe the care that goes
into making our wines is as important as the wine itself.
Since our founding in 1982, the Jackson family's wineries
and vineyards have been family-owned and family-run.
Our multi-generational approach to winegrowing allows
us to craft wines according to our values, and to make
responsible decisions for the health of our lands and
communities. All of our vineyards are certified sustainable by third-party organizations, and Jackson Family
Wines is the largest solar energy generator in the U.S.
wine industry. The company was also the 2016 recipient
of the prestigious California Green Medal Leader Award
for sustainable wine growing leadership. We collaborate
with innovative companies and leverage technology
for a more sustainable future. Our mission to make the
world's best wines is reflected in the Jackson Family
Wines collection of renowned wineries in California,
Oregon and around the world. Learn more at www.
jacksonfamilywines.com.

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

155


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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