Food and Drink International - Winter 2016 Volume 1 - 21

NYCWFF 2016

This year, Coca-Cola joined the
bill as the official presenting sponsor
after partnering with the festival for
eight years on various events. Additional sponsors will include past partners Delta Air Lines, New York Post,
MasterCard and new to this year,
Alfa Romeo, who has come on as the
official automotive partner, and PEOPLE magazine.
The Festival had an expanded
presence in Brooklyn with its signature event Chicken Coupe hosted

by Whoopi Goldberg and Andrew
Carmellini at the newly opened William Vale Hotels, and debuted events
like Best of Brooklyn presented by
MUNCHIES, hosted by Action Bronson, and Game Day Eats, hosted by
Jaymee Sire, in the borough.
Also new this year, the Rooftop
Chopped event at Pier 92 allowed
lucky attendees to meet with show
producers and casting executives
and audition live for the show. The
130,000-foot Grand Tasting present-

ed by Shoprite event is a culinary
wonderland that - for the first time
- offered a ticket option for all-ages
to attend the culinary demonstrations
where the likes of Rachael Ray, Anne
Burrell, David Burtka, Bobby Flay
and more will take to the stage.
Between NYCWFF and its sister SOBWEFF®, which takes place
each February in Miami, Fla., more
than $32 million has been raised to
benefit the respective charities for
each Festival.

The Robert Irvine Show
The Brand Liaison is cooking up new licensing opportunities for celebrity chef and daytime talk show host Robert Irvine.

Whoopi Goldberg (top) this year hosted Chicken Coupe <<
at the newly opened William Vale Hotels in Brooklyn.

The CW Network, Tribune Studios and Irwin Entertainment announced September 12 as the premiere date
for "The Robert Irvine Show." The 60-minute daytime
conflict resolution talker will air Monday through Friday,
2:00-3:00 p.m., on CW Network.
Irvine, a versatile celebrity chef with more than
a decade of television under his belt, has a strong
following as a fitness guru and is a tireless advocate of
our nation's veterans, active duty military and military
families. "The Robert Irvine Show" will showcase Irvine providing help to families
with his signature "tough-love" approach to therapeutic work.
Led by licensing agency The Brand Liaison, licensing opportunities for the show
will include cookware, food preparation, storage and other kitchen products, as well
as healthy meals and snacks and fitness products.
"Robert Irvine has a larger than life personality that comes shining through the
screen," stated Brand Liaison President Steven Heller. "His brand is so unique and
expands well beyond the kitchen. He is an incredible motivational speaker and
role model."
"Every phase of my career has had a service component. That is by design. I
never wanted to just cook; I wanted to help as many people as I could. Specifically,
helping people resolve personal conflict is the aspect of Restaurant: Impossible
that sets it apart and makes it so popular," Robert Irvine said. "My new talk show
allows me to help people resolve conflict and move forward in their lives with
renewed focus. I'm thrilled that Tribune, the CW and Irwin Entertainment saw the
value in a show like this. It's going to make for a great show and allow me to do
what I love most."

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

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http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
Food and Drink International - Winter 2016 Volume 1 - Cover2
Food and Drink International - Winter 2016 Volume 1 - 1
Food and Drink International - Winter 2016 Volume 1 - Contents
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