Food and Drink International - Winter 2016 Volume 1 - 25

r

RETAIL

Famous Brands International

Sweet Success

Famous Brands International uses vending machines and retail partnerships to
bring its Mrs. Fields cookies and TCBY yogurt to a larger audience. By Tim O'Connor
company profile
Famous Brands International
www.famousbrandsintl.com
Revenue: $240 million
HQ: Broomfield, Colo.
Employees: 130
Specialty: Cookies and frozen yogurt
Dustin Lyman, CEO: "We're passionate
about the product and we wanted to make
sure customers weren't disappointed."

W

hen

Debbi

Fields

founded Mrs. Fields
cookies four decades
ago, she developed
a proprietary chocolate chip that is
still used in its cookies today. That
commitment to clean, quality treats
remains the driving force behind
Mrs. Fields and its sister company,
The Country's Best Yogurt (TCBY).
"There's been a lot of competition in
the market but we've sustained because of the quality of our product,"
says Dustin Lyman, CEO of Famous
Brands International, the company
behind Mrs. Fields and TCBY.
"The Mrs. Field's cookie is the gold
standard for quality cookies," Lyman
adds. "We still use the quality ingredients Debbi Fields founded the company on in 1977."
Mrs. Fields stores still make its
cookies on-premise every day without the use of coloring, preservatives
or sugar substitutes. The cookies are
not low-calorie, but they are made
with "clean" ingredients such as
founder Debbi Fields' proprietary
chocolate chips.
The company is also compliant with
all local food labeling regulations and

>> Famous Brands created a self-serve vending machine for frozen yogurt that acts as a mini-TCBY store.

store employees are trained to talk
about what goes into each batch of
cookies. "We are making that more
clear to our customers - which is easy
for us because it's something we take
pride in anyway," Lyman says.

New Leadership
Lyman knows quite a bit about putting together a team. After all, the
Chicago Bears selected Lyman in
the third round of the 2000 NFL
Draft. "The team dynamics that are

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

25


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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
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Food and Drink International - Winter 2016 Volume 1 - 1
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