Food and Drink International - Winter 2016 Volume 1 - 26

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RETAIL

Famous Brands International

>> Mrs. Fields makes its cookies on-premise every day without the use of coloring, preservatives or sugar substitutes.
The brand's products are made with "clean" ingredients such as founder Debbi Fields' proprietary chocolate chips.

26

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

part of a winning football team are the
same sort of dynamics that work well
within a company," Lyman says. "You
have to trust the people you are working with and rely on them, and everyone has to work well together."
When Lyman's NFL career ended in
2005, he enrolled at the University of
Chicago and earned an MBA. The degree was a launching pad into the world
of corporate finance. Lyman moved
back to his home state of Colorado to
take a job at Dish Network. He then
moved to Vail Resorts, a company that
operates several premier North America skiing destinations.
Lyman spent three years at Vail Resorts before he was recruited to Famous Brands in 2013 to become the
director of finance. At the time, Z Capital Partners, the private equity management firm behind Famous Bands, was
putting a new executive team in place.
Since then, Lyman has risen through
the company's ranks, becoming Famous
Brand's new CEO in late August.
Today, Famous Brands has 130 yearround employees - and as many as
400 during the holiday season - at the
corporate level. The Mrs. Fields and
TCBY brands have a combined 750
stores in 33 countries and the company
does more than $240 million in system
sales annually.
The majority of stores are franchise
locations run by independent business
entrepreneurs. Famous Brands includes
franchisees in its marketing planning
process and is developing a new loyalty
program aimed at incentivizing dessert
lovers to keep coming back. "We want
to work closely with them to increase
their profitability because it increases
our profitability," Lyman says.
The Famous Brands family grew
in 2014 when the company acquired
Utah-based Maxfield Candy Co. The
regional candy company now manu-


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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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