Food and Drink International - Winter 2016 Volume 1 - 27

Famous Brands International

>> Famous Brands recently partnered with Walmart to put TCBY and Mrs. Fields in the
retailer's stores across the country.

facturers specialty products and confections for the Maxfield and Mrs. Field's brands.

Expanding Presence
Some of the company's treats will soon expand beyond the
confines of its retail outlets. Famous Brands is preparing to
launch boxes and bags of chocolate-covered cookie dough
bites that can be sold at grocery stores, movie theaters or
stadiums. The products are still in development but Lyman
says it could begin popping up in stores by spring 2017.
The nature of its retail presence is also changing. Mrs.
Fields has historically had success as a shopping mall-oriented store, but mall foot traffic continues to slip as more
customers do their shopping online. The reality of today's
market is forcing Famous Brands to reconsider its approach.
The company recently began a partnership with Walmart
to put Mrs. Fields and TCBY stands in the mega retailer's
stores across the country. The first Walmart partnership
shop opened in Fort Collins, Colo., earlier this year and more
are expected in 2017.

innovation, and you can get the same great TCBY yogurt
from a store or from a vending machine kiosk."
Only five of the machines were in operation as of September, but they've proven to be a hit with customers while
allowing Famous Brands to refine the technology. After the
first machine kiosks rolled out, the company worked with its
vendors to upgrade the internal software for a better user
experience and to make them easier for the operator to clean.
"We are seeing a lot of interest," Lyman says. "It's really encouraging because we went through a stage where
we wanted to make sure we got the technology right. We're
passionate about the product and we wanted to make sure
customers weren't disappointed."
The standalone yogurt machines will target college campuses, corporate cafeterias and attractions such as museums
and aquariums. "We're now in a position where we feel like
this machine is going to be all over the place," Lyman says.
"We're proud of ourselves because we were the originator
of the frozen yogurt trend 40 years ago and we're finding new
ways to make it more accessible to customers," he adds.

Delicious Innovation
Famous Brands continues to offer customers new products
every season. Mrs. Fields introduced bundt cakes, filled
cookies and filled scones available online just in time for
the holidays.
As it develops new products for customers to enjoy, Famous Brands is also finding more ways to deliver those items
to them. In 2015, the company created a self-serve vending
machine for frozen yogurt that acts as a mini-TCBY store.
Customers swipe their credit cards and choose between two
flavors or a swirl. Each machine can serve 150 cups of yogurt before needing to be refilled.
"We innovated the self-serve yogurt concept about a decade ago," Lyman says. "Now we've taken the next step in
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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

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