Food and Drink International - Winter 2016 Volume 1 - 30

r

RETAIL

Ricker Oil Co.

Fresh Improvements
A majority of Ricker's convenience stores will be remodeled this year to
accommodate the company's fresh prepared food program. By Janice Hoppe

company profile
Ricker Oil Co.
www.rickersrewards.com
Headquarters: Anderson, Ind.
Employees: 925
Specialty: Convenience stores
Jay Ricker, owner: "If it's legal, moral
and our customers want it we should
look at selling that in our stores."

>> Ricker's convenience stores are being updated to feature Tex-Mex products, as well as fresh deli sandwiches, fruits and vegetables.

R

icker Oil Co. prides itself on

giving its customers what
they want. Not only are its
57 Ricker's convenience
stores throughout Indiana the most
up-to-date and the cleanest in the
area, the company is also not afraid
to shift its focus when profit generators change.
"We are getting into fresh prepared

30

foods in a big way," owner Jay Ricker
says. "If you are involved in the industry, you know everyone is convinced
that you have to have other forms of
profit centers because gas and cigarettes are declining. Food is one of the
areas you need to be involved in, and
when I say food, I'm not talking about
a hot dog grill and nachos. I'm talking
about a fresh prepared food program."

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

Ricker believes his company has
remained successful over the past 37
years in part because he has kept up
on the latest trends as a member of
a number of trade associations. He
is past chair of the BP Amoco Marketers Association, past president
of the Indiana Petroleum Marketers
and Convenience Store Association
and former chairman of the Association for Convenience and Fueling
Retail (NACS).
"Especially at NACS, I was around
the brightest people in the industry,"
Ricker says. "If you are involved and
attend all the events, you can improve your company. The members
are very good about sharing and a
lot of our best practices today came
from someone who was already doing it."

Getting Ahead
In a span of 10 days in the early 1970s,
Ricker graduated from Purdue University, married his wife, Nancy, who
was his high school sweetheart, accepted a job with Shell Oil and moved
to the Quad Cities. "I wanted to go to
a big college, work for a big corporation and never live in Indiana again,"


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
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Food and Drink International - Winter 2016 Volume 1 - 1
Food and Drink International - Winter 2016 Volume 1 - Contents
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Food and Drink International - Winter 2016 Volume 1 - Cover3
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