Food and Drink International - Winter 2016 Volume 1 - 36

p

PRODUCERS

Pederson's Natural Farms

>> To ensure it starts with the best raw materials, Pederson's
works with farmers who operate self-sustaining family
farms rather than industrial farms. Additionally, Pederson's
will operate its own pig farms in 2017.

manufacturer and retailer in 33 states
and more than 645 stores. "We do business all over the country," Dudley notes.
"And luckily, I get to keep adding areas
instead of subtracting areas."

Niche Market
Dudley believes that part of Pederson's
success comes from its ability to overcome the perception that a small company can't operate in a cost-effective
way. "But we are able to do business
in our industry and our niche at a very
competitive cost," he says.
The company's niche market is growing in popularity, and Dudley believes
it is a positive thing that consumers
are trying new healthy eating lifestyles like Paleo and Whole30, which
are very meat-based. "We found quite
a good consumer base in those areas
that weren't getting much attention," he
says. "Now, they're starting to get more
attention, but we were paying attention
a year before anyone else."
Some of its efforts to appeal to its

36

market have included turning some of
its natural, high-quality product into
more consumer-friendly items. For example, bacon is loved by most people,
but some people don't like that it can be
greasy and splatters when you cook it
on the stove. Thus, Pederson's has developed a new line of fully cooked bacon and breakfast sausage.
"We're getting quite a bit of interest
with this new line through the foodservice, fast-casual and white tablecloth
service sector that we haven't been operating in," Dudley adds.

Farm Raised
One of the challenges Pederson's faces
is having enough raw materials to produce its products. Therefore, in 2017,
Pederson's will operate its own pig
farms again. Before it was buying the
meat from others, but now the company
will be its own supplier.
"People raising non-antibiotic, nonGMO, organic pigs are fewer and far
between," Dudley explains. "Finding

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

and sourcing and getting a position in
the line to get our hands on that product was difficult; that's why we own our
own pigs now."
Pederson's works with real farmers
on self-sustaining family farms rather
than industrial farms because it adds
a more personal touch, which ties into
the family feeling of the overall company. Not only do the farms raise pigs
in a natural way in open pens, but also
Reiser is a leading supplier of processing and
packaging equipment and solutions for the food
industry. We offer a wide variety of equipment
to help companies like Pederson's Natural Farms
produce a higher quality product while optimizing
processing and packaging efficiencies. Equally
important to our equipment is our more than 55
years of industry knowledge. Not only are we
experts on our equipment, we also understand
our customers' product applications. We have
an extensive staff of master butchers, bakers,
application specialists and packaging specialists
who are all available to consult with customers
and help determine the correct solution that
best meets their requirements. We also support
every installation with a team of more than 100
worldwide after-sales support specialists and a
huge inventory of spare parts. It is this total commitment to customers that positions Reiser as the
one supplier that processors can trust for better,
smarter solutions.


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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