Food and Drink International - Winter 2016 Volume 1 - 44

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PRODUCERS

Nutiva

Nutiva's red palm oil is certified organic, non-GMO and
Fair Trade, grown on small organic family farms in Ecuador.
The company also has a sunflower and red palm oil blend
that is good medium heat cooking.
"We have single-ingredient items like coconut oil or hemp
seeds, which people use in making smoothies, sauces and
baked goods," Roulac says. "We also have multi-ingredient
items such as our vegan hazelnut spread and our plant protein Superfood30."
Roulac wants to expand what he calls more of a rainbow
diet, as he says most people get the majority of their calories
from a small amount of food sources - many of which are not
highly nutritious or sustainable. He feels Nutiva has done a
good job of helping to popularize items such as coconut oil
and chia, which were mostly unheard of a decade ago and
have now become mainstream.

Fostering Change
Social and environmental responsibility are critical elements
of Nutiva's culture and business, as the company is committed to nourishing people by providing the purest quality

44

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

product and reducing negative impacts on the planet. From
sourcing organic products and obtaining fair trade certification to greening its facilities and operations and funding
tree planting at schools in its local community, Nutiva is constantly seeking ways to better protect the environment and
ensure a better quality of life for employees, customers and
the communities it serve.
"We are about more than just selling a jar of coconut oil,"
Roulac says. "We want to change the food system to benefit
the world. That is a positive thing, and people are excited
about our new products, from our hazelnut spread and plant
protein to our new vegan buttery coconut oil, which makes
the best tasting popcorn while still being organic and vegan."
Part of this effort also includes changing the way food is
grown. The way food is grown now impacts the quality of
soil and water, contributing to climate change. Nutiva is focused on regenerative agriculture so it can sequester carbon
from the atmosphere and oceans, putting it into the soil so
the soil can hold more water, use less fertilizer and enhance
nutritional elements in foods. Since 1999, Nutiva has donated $3.6 million dollars by contributing one percent of sales
to sustainable-agriculture groups for programs that enrich
the soil and support a healthy world.
Nutiva's mission to contribute to changing the way the
world eats remains an ongoing journey. Part of this involves
investing in marketing to ensure that it can best illustrate the
power and potential of its products to the market.
"We've worked with i4Color, which is based in Oakland
and has done some photography and other projects for us


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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