Food and Drink International - Winter 2016 Volume 1 - 56

p

PRODUCERS

Ancient Harvest

>> Consumers are shifting toward plant-based nutrition and proteins, and Ancient Harvest is one of the largest natural gluten-free
pasta brands in the United States with a number of products.

are 25 grams of protein and 12 grams
of dietary fiber per serving! Made from
beans and lentils, POW! is just packed
with the positive nutrition that today's
consumer is looking for," he says, noting
that the items recently hit the shelves of
Whole Foods Market and Sprouts Farmers Market, among other retailers.

Staying On Top
Ancient Harvest's reach extends across
the nation, as well as into Canada.
"We're in every major grocery chain,"
Becker says. "We're absolutely one of
Andean Valley Co. and Quinoa Corporation, in almost
20 years of dedicated work have introduced in many
American homes the best Organic Royal Quinoa
from the southern highlands of Bolivia, more than 36
million pounds of quinoa grains of the highest quality,
produced by more than 480 farming families from 18
communities, have been processed and exported by
Andean Valley from its plant located in the city of La
Paz, Bolivia to Quinoa Corporation's plant in Los Angeles, Calif. This strategic joint work has as its core values
to always ensure the strengthening and fair socio-economic development of the genuine primary producers
of organic royal quinoa from Bolivia, the development
of necessary technology to always offer the best quality
of quinoa and the constant innovation in developing
highly nutritious products.
Thank you Quinoa Corporation for working together
based on the principles, values and the team work philosophy of Andean Valley Co. and for always providing
the support and collaboration for a combined growth in
these almost 20 years!

56

the leaders in bringing plant-based nutrition to American consumers."
It's a good time for Ancient Harvest
to be in business because people are
shifting towards plant-based nutrition
and proteins. "The American consumer
has traditionally gotten his or her protein from meat-based sources," he says.
But meat is less sustainable in a supply chain, Becker says. "Plant-based
sources are a much more sustainable,
responsible way to continue to deliver
dense nutrition to the U.S. consumer,"
he says.
The growth in interest in plant-based
nutrition has led to an increase in competition. "It's a very attractive space to
introduce products," Becker admits. "But
it keeps us on our toes in coming out
with great products [that] taste great and
meet all of the nutritional requirements.
We're making sure that we stay on top of
our category leadership position."

Strong Connections
Becker, who recently joined Ancient
Harvest, praises its staff and work environment. "We're a very collaborative,
progressive company," he says. "We

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

work strongly together as a team. "We
have strong connections with our consumers and retailers. We work collaboratively with those groups as well as
internally. That's what makes a good
team great: working together to bring
the best products to fit the needs of our
consumers and retail customers."
Ancient Harvest plans to continue to
build on its status as a category leader,
Becker explains.
"We'll continue to grow products that
are made with quinoa or other ancient
grains," he says.
"They have superior nutritional profiles," he states, noting that the company will introduce them in ways that
are familiar to the American consumer.
"We'll see that continuing in our current categories as well as potentially in
some new categories."

The One-Stop Shop
Quinoa is the cornerstone of
Ancient Harvest's products, but
many consumers are still unfamiliar with it. "Known to Bolivians
as 'the mother grain,' quinoa
is one of the few plant-based
sources of complete protein," the
company says.
"With its mild flavor, light
crunch and impressive protein
content, quinoa is the perfect
gluten-free substitute for pasta,
rice or couscous," Ancient Harvest says. "It's also frequently
milled into a gluten-free flour
that can be used in baking, or as
the base for gluten-free pastas,
cereals and more."
Quinoa - which is a relative of Swiss chard, spinach
and beets - provides the nine
amino acids necessary for good
health. "Wheat, rice and most
other grains are missing one or
more essential amino acids, but
quinoa is a one-stop shop," the
company states.


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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