Food and Drink International - Winter 2016 Volume 1 - 58

p

PRODUCERS

Pampa Beverages

>> Pampa Beverage says its relationships with major retailers
across the country are built on its ability to adjust the style
of wines with its winemakers to meet retailers' needs.

tributors. The company prides itself on
maintaining successful relationships
with its distributors and retailers.
Pampa Beverages describes itself
as a recognized value-added partner
because it can offer its products at a
much more competitive cost than wineries that rely on third-party importers. As a licensed U.S. importer, Pampa Beverages is vertically integrated,

Beverages has won a number of awards
for its products from various competitions and publications. Wine critic
Tim Atkin recently awarded 91 points
to both its Quara Estate Torrontes and
Quara Special Selection Malbec.

Streamlined Supply
Pampa Beverages imports wines from
all three Lavaque Family Wines wineries for its network of wholesale dis-

58

More volume means Pampa Beverages can ship full containers of product directly from the winery to the distributor,
avoiding the added step of stopping in
the company's warehouse. Being a winery direct importer allows the company
to avoid added transportation costs in
the United States, and extend that savings on to its distributors and retailers.
"We have strong retailer partners due
to the fact we're the winery and importer all in one," Long adds. "We have a
strong logistics system with distributor
partners nationwide."
Although typically difficult for smaller importers, Pampa Beverages has
developed relationships with retailers
across the country, including Publix,
Giant and Harris Teeter, and it is always adding more accounts. Pampa
Beverages has found that more retailers want to have their own "control
labels" or exclusive brands. The company does promote its core brands, but
tries to tailor to the retailers' needs and
come up with solutions.
Pampa Beverages has the ability to
adjust the style of the wines with its
winemakers to achieve exactly what
larger chains want. The company
supplies the control label to some accounts that also take Pampa Beverages' core brand. The company says it's
a win-win situation.

"We have strong retailer partners
due to the fact that we're the winery
and importer all in one." - Matthew Long
which allows it to achieve better costs
because the company owns its products from Argentina, operates its own
warehouse in Miami and deploys efficient logistics.

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

Staying on Track
Many U.S. and South American retailers and wholesalers have made Pampa
Beverages their permanent vendor. The
company is responsible for the entire


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
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