Food and Drink International - Winter 2016 Volume 1 - 61

Eddy Packing Co.
we made it consistent across our product line. We integrated
the platform and implemented certain standards of representation across the market. We revamped our point-of-sale
material and added our new tagline: 'With flavor bigger than
the Lone Star State.'"

Protein Market
One major thing Eddy Packing must contend with as a meat
processor is the tumultuous protein market. Ryholt says it
has been rather volatile the past two years, but finally the
market is more stable now and the company is in a better
position having recovered from high meat prices. "It has
been refreshing for the company," he says. "The industry
was in complete turmoil from pricing. Drought affected the
cow supply, then the avian flu affected poultry and the pig
population dropped due to PEDv virus in young pigs."
In the protein industry, success depends on the total price
of the product. If something such as an epidemic sickness affects the animals, it has a huge impact on the overall pricing.
"Across the board, it was an assault against the protein
supply side," Ryholt adds. "That finally subsided, and we're
seeing it stabilizing somewhat and making it easier to manage an environment that's a little more predictable than what
it was."
Another positive aspect in the protein market is the high
demand for RWA and organic meat products from Eddy
Packing customers. Many companies such as Whole Foods
are leading the charge because customers want healthier,
organic and raised-without-antibiotics-certified proteins.
Eddy Packing would argue that healthier, higher-quality
product doesn't always have to mean more expensive.
"We've been investing product development around better for you protein and investigating possible development
around organic proteins and see it emerging in the next
two to three years," Ryholt explains. "We're seeing that,
as 'Better for You' reaches critical mass, the industry itself
will accelerate its ability to support product improvements
and pricing will become more reasonable. The front end
is where the most money is to be made. Typically, on any
evolution for any category or product type is where most
money is to be made - from a business management perspective. The more you can get in front of trends and lead
those trends, the better it will be for the company's direction
and growth."
Being a leader in the industry is the driving force behind
Eddy Packing. "I want everyone that's here to want to be
here and understand what we're trying to do as a company, and I want everyone to have a positive outlook on those
goals," Ryholt says.

Eddy Packing believes that healthier, higher-quality protein products don't always have <<
to be more expensive for consumers.

"I believe that this industry is so ripe for change," he continues. "A lot of people would consider the meat industry as
mature, but there's so much opportunity for innovation in so
many areas of new development and we want to participate
in that - whether it be ingredients, product functionality, new
methods of preparation or ease of use. There are a lot of
options and opportunity, and we won't limit ourselves."

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

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Contents
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