Food and Drink International - Winter 2016 Volume 1 - 64

p

PRODUCERS

Morada Produce

Building on Tradition

Morada Produce combines a strong farming heritage with advanced technology
to continue to succeed. By Chris Petersen
company profile
Morada Produce
www.moradaproduce.com
Headquarters: Stockton, Calif.
Employees: 100+
Specialty: Walnuts, cherries, bell
peppers and onions
Scott Brown, production manager: "By the time our product hits the
market, we are very proud to say that
it is of the highest quality."

company's willingness to embrace
technology and find innovative solutions for its continued success. Brown
says Morada Produce leverages its
heritage and its forward-thinking outlook to maintain its position as an industry leader.

Location and Technology
>> Morada Produce is focused on premium products and increased throughput via automation technology.

M

orada Produce was built

on a strong tradition of
farming that stretches back more than
100 years. Owner Skip Foppiano's
great-grandparents were among the
earliest settlers in the area that is now
Waterloo in central California, and
they planted one of the first walnut
orchards in the region.
Today, Morada Produce continues
to tend the Foppiano family's walnut
orchards and concentrates on growing the finest walnuts in the industry
along with other types of produce.
Production Manager Scott Brown
says that despite the fact that the
company is relatively young, its heritage of farming tradition has given it
the tools it needs to succeed.

64

Morada Produce concentrates on
growing, packing and shipping walnuts, cherries, onions and bell peppers. In addition to its own walnut
orchard, Morada Produce works with
other growers in the area to pack
and ship their produce to customers.
More than half of Morada Produce's
volume is grown and owned by the
company, and it operates two brands:
Morada Produce Company and Morada Nut Company.
Although the last few years have
been challenging due to the drought
California has experienced, Brown
says Morada Produce has continued
to find ways to succeed. This is due
in no small part to the natural advantages of growing in the San Joaquin
Valley, but Brown also credits the

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

One of the biggest advantages Morada Produce has over its competition
is simply its location. Brown says the
company is extremely fortunate to
be based in the San Joaquin Valley,
where some of the best produce in
the nation is grown. "We have ideal
growing conditions," Brown says.
Even though the company enjoys
some of the best conditions for growing in the United States, Brown says
Morada Produce still continues to
look for ways it can distinguish itself
from the competition even further.
"We're really looking to put ourselves
in the upper tier," he says.
Although the company has a long
heritage of farming history behind it,
Brown says Morada Produce remains
a relatively young company. He says
this gives the company a significant
advantage because it means the com-


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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
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