Food and Drink International - Winter 2016 Volume 1 - 65

Morada Produce
tems for its custom irrigation system. Brown says that by utilizing technology in this way and constantly adjusting its cultural practices, Morada Produce is better prepared than many
of its competitors for the continued effects of the drought.

Planning for the Future

Morada Produce has integrated advanced sorting technology in its packaging facility. <<

pany can look at the challenges of the industry with fresh
eyes and come up with innovative solutions because it isn't
beholden to the established ways of doing things. "We're
thinking outside of the box," Brown says.
A big part of that is the company's embrace of modern
technology in its operations. Brown says Morada Produce
has integrated advanced sorting technology in its packing
facility to reduce the amount of scuffing and other types of
damage that can happen to walnuts during processing, and
adds that the company works closely with equipment manufacturers. "We're constantly advancing with the manufacturers we're working with," he says. "By the time our product
hits the market, we are very proud to say that it is of the
highest quality."

Brown says technology will continue to play a critical role
in the success of Morada Produce, and will serve to help the
company expand its brands and bring more premium products to the market, such as the Chandler walnut variety. He
says this type of walnut is becoming more prevalent in the
market thanks to its higher edible yield, and Morada Produce has the technology in place to take full advantage of
it. "We don't want it to look processed, we want it to look
hand-shelled," Brown says.
By continuing to focus on premium products and increased throughput via automation technology, Brown says
Morada Produce is poised to meet its goals. "The expansion into every market in the world is our objective, and a
goal that we're very confident that we're going to achieve,"
he says.

Challenging Conditions
Morada Produce is fortunate to be located in the San Joaquin Valley, but the company has had to contend with the extensive drought that has affected California in recent years.
"One of the primary challenges that we have is that Mother
Nature here in California hasn't been very nice," Brown says.
The consistent lack of water in the region has made it necessary for Morada Produce to find more efficient and sustainable solutions for its water management. For example,
the company reuses 100 percent of the water used during its
cherry processing to irrigate its walnut orchard. Brown says
the company also works extensively with academic resources to find technology-based solutions such as neutron probe
ground moisture indicators and micro-emitter sprinkler sysfood & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

65


http://www.verbruggen.nl/?lang=en http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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