Food and Drink International - Winter 2016 Volume 1 - 66

p

PRODUCERS

Brooklyn Brewery

Maintaining Focus

Brooklyn Brewery focuses on maintaining its core markets and developing
closer distributor relationships in the chaotic craft beer industry. By Janice Hoppe

>> Brooklyn Brewery prides itself on its diverse collection and the ability of its brewmaster, Garret Oliver, to harmonize the flavors in every brew.

B

rooklyn Brewery has become a staple in the craft beer industry since it

began in 1988 because of its diverse collection and ability to harmonize the flavors in every brew. "We are known for making very balanced beers," CEO Eric Ottaway says. "We are quite creative, but under the leadership of our brewmaster, Garret Oliver, author and James Beard
Award winner, his signature is very well-balanced beers
company profile
with nicely harmonized flavors."
Brooklyn Brewery
Steve Hindy and Tom Potter founded the Brookwww.brooklynbrewery.com
lyn-based
brewery to pay homage to the rich history
Revenue: $70 million
Headquarters: Brooklyn, N.Y.
of their beloved borough. The pair met with legendary
Employees: 150
Specialty: Craft beer
graphic designer Milton Glaser and piqued his interest
Eric Ottaway, CEO: "That's
with their backgrounds instead of just pitching the busiwhere those relationships are all
the more important - to be tied
ness. Glaser was persuaded to join the company, creatinto the next generation."
ing a logo that gave Brooklyn Brewery an instant identity.

66

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

Glaser continues to design every label for the brewery. "We just rolled
out this past summer a big packaging
refresh and overhauled our six-packs
and cartons," Ottaway says.
Hindy was introduced to homebrewing during his days as the Middle East Correspondent for the Associated Press covering wars and
assassinations in Iran, Iraq, Lebanon,
Syria, Egypt and Sudan. Islamic law
prohibits alcoholic beverages, so diplomats would brew at home and share
their creations with Hindy. When he


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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