Food and Drink International - Winter 2016 Volume 1 - 70

p

PRODUCERS

Ipswich Ale Brewery

>> With a new location for its brewery and restaurant, Ipswich
Ale Brewery has a better flow for production and space to
expand in the future.

company to layoff most of its staff in
1998, Martin reworked a brewery business plan he created in college and purchased the company from its founders.
Since that time, Ipswich Ale Brewery
has experienced a lot of growth, and so
has the craft beer market. Martin says
that a decade ago, there were around
35 active brewery licenses in the state,
but today that number has ballooned
to more than 125. "Massachusetts has
seen phenomenal growth, particularly
in the last five years," Martin says.
Despite the amount of competition
the company faces today, Martin says
Ipswich Ale Brewery continues to elevate itself above the rest of the market.
As the craft beer market and its consumers mature and evolve, Ipswich Ale
Brewery continues to build on its reputation for brewing high-quality, unfiltered beer in a wide range of varieties.

Community Cornerstone
As a brewery that has been in business
for as long as it has, Ipswich Ale Brew-

70

ery benefits from its household-name
status in Massachusetts. Martin says the
recognition the company's name has in
the market gives it a major advantage
over less-established brewers.
"I think our longevity is very important, having been around now for 25
years," he says.
Ipswich Ale Brewery earned that
name recognition through its beer,
which Martin says has always been
brewed with the highest quality standards and in a wide assortment of regular and seasonal varieties. From the
hoppy, citrusy profile of its Route 101
India Pale Ale to the smooth and rich
flavor of its Ipswich Oatmeal Stout, Ipswich Ale Brewery has something to wet
virtually any beer fan's whistle.
What's more, Martin says the company goes to great lengths to ensure that
its customers are always getting the
freshest beer possible. Although many
breweries load up distributors with
huge amounts of stock to keep costs
down, Ipswich Ale Brewery never pro-

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

vides its distributors with more than
two weeks' worth of stock, ensuring
that beer never reaches customers past
its prime.
Although many craft beer brands
have become national after being purchased by the big brewers, the majority of craft breweries remain locally
focused. In the case of Massachusetts,
Martin says, the sheer number of craft
breweries has made the market hyper-local. "You can drive 10 miles and
be at your local brewery," he says.
Within this hyper-local marketplace,
Ipswich Ale Brewery's connection to its
community of Ipswich, Mass., is another key advantage for the company. Martin explains that its downtown brewery
and restaurant facility gives it a front
door customers can feel connected to,
and gives them a sense of ownership in
the brand.
The company's involvement in numerous local charities and events also
helps foster a sense that Ipswich Ale
Brewery belongs to the community.


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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