Food and Drink International - Winter 2016 Volume 1 - 83

Bear Republic Brewing Company

Exceptional Quality
What first stands out about Bear Republic is its beer, brewed
and aged following time-tested and proven methods. The
company hand-selects the best ingredients for each batch,
using specialty grains and hops for their unique characteristics. The recipes and their final formulations have been
developed over a period of several years to build solid commercial products. The company is continually developing
new recipes using its proven brewing methods.
"We have a strong commitment to quality and consistency
of our products and ingredients," Norgrove says. "We've invested a lot in our lab and personnel to control quality."
Bear Republic's beers have earned many top honors in the
American brewing industry. Its Racer 5 IPA is one of the
most award-winning beers in the country, and the company
has won 22 medals from the Great American Beer Festival
and various medals from the World Beer Cup, Good Food
Awards, The California State Fair and other outlets.
"Our Red Rocket American ale was our first signature
beer and got us into the marketplace," Norgrove says. "After
we developed our Racer 5 IPA, it propelled us and continues
to be our No. 1 selling product."

Now, Bear Republic plans to open the company's third
brewery operation with another brewpub in Rohnert Park,
Calif. The brewery and brewpub operation is currently in
the planning stages and will commence with the construction phase at the site of a previous restaurant. The original
Healdsburg brewpub will be remodeled once the Rohnert
Park location has been established.
"Another brewpub will help us to stay fresh and allow us
to support new demographics," Norgrove says.
To ensure future success, Bear Republic must stay in tune
with consumers. Demographics and tastes change, and the
company has to maintain the quality of the product. Utilizing
proven brewing methods, investing in marketing and building strong supplier and distribution partnerships are all crucial to Bear Republic's long-term effort to remain a relevant
player in the craft beer marketplace.
"This is an independently owned family company," Norgrove says. "We're proud of what we have done, and our
goal is to develop a company that can grow and be here for
future generations of employees and family members."

Allocating Resources
Bear Republic has sought to take cautious and prudent steps
to expand its operations. It has built a solid and well-defined
wholesale and distribution business. As a manufacturer,
it has worked hard to understand its wholesalers and the
methodology that has allowed them to succeed.
Additionally, it has made investments in equipment and
facilities, always with an eye on the future state of technology in brewing, fermenting and storage. Bear Republic looks
to prepare for what the industry will want and what its cost
structure will need to be several years down the road.
"Our goal is slow, steady, profitable growth, looking for
around 15 percent annual growth," Norgrove says.
The company is also capable of adapting, even in the face
of unexpected challenges. Cloverdale's water systems didn't
have the capacity to support the activity Bear Republic was
looking for at its Cloverdale production brewery. Therefore,
Bear Republic and the City of Cloverdale finalized a unique
public-private partnership several years ago. Bear Republic
provided the city with nearly a half-million dollars to help
with the construction of water wells, allowing the city to
build wells faster so the company could make more beer.
"We also installed our own fully integrated wastewater
treatment plant," Norgrove says. "This all helps us establish
ourselves in key locations domestically and internationally."
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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

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