Food and Drink International - Winter 2016 Volume 1 - 84

p

PRODUCERS

Long Island Iced Tea Corp.

A Step Above

Long Island Iced Tea says it offers a superior product at an affordable price.
By Alan Dorich

company profile
Long Island Iced Tea Corp.
www.longislandicedtea.com
Headquarters: Hicksville, N.Y.
Employees: 20
Specialty: Iced tea
Philip Thomas, CEO: "It's truly a fantastic environment to be a part of."

>> Long Island Iced Tea's products do not include alcohol, but are made with natural fruit flavoring and100 percent pure cane sugar.

N

ot many people can take

something they loved
in their childhood and
turn it into a prosperous
business. But Philip Thomas has. "I
always had a passion for a better-foryou beverages," he recalls, noting that
this included iced tea.

84

Today, he is the CEO of Long Island Iced Tea Corp., a Hicksville,
N.Y.-based company that specializes
in teas made from non-GMO leaves.
Thomas, whose family has a background in the distribution industry,
started Long Island Iced Tea in 2011.
As an entrepreneur, Thomas spent

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

most of his career looking for a business that he could take to national and
global levels. After developing the
company's key product, "We stumbled across the brilliant name of Long
Island Iced Tea," he recalls, explaining that it is recognizable to consumers thanks to the alcoholic beverage
of the same name.
But Long Island Iced Tea's products do not contain alcohol. "It's a soft
drink," he says, noting that the company only uses natural fruit flavoring and 100 percent pure cane sugar. "Our ingredients are all one step
above our competition and offered at
an affordable price."
Long Island Iced Tea, he notes, enjoyed quick success after its launch.
"It started taking off easier than it
should have," he recalls. "I was getting shelf space in some of the biggest
retailers in the region."
But Thomas and his partner in the
company had barely enough money to
buy materials. "At the time, we knew if
we were going to grow our business,
we'd have to raise capital," he says.
"In 2012, I went on a mini-roadshow," he describes, noting that he
found capital through an equity firm,


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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
Food and Drink International - Winter 2016 Volume 1 - Cover1
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Food and Drink International - Winter 2016 Volume 1 - 1
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