Food and Drink International - Winter 2016 Volume 1 - 90

h

HOSPITALITY

Greenwood Hospitality Group

Sleep & Eats

Greenwood Hospitality Group believes the key to distinguishing its hotels lies
in its food and drinks. By Tim O'Connor

>> Greenwood Hospitality Group says it believes that food and beverage is a key differentiator for hotels, and makes it a priority for its properties.

F

or many hotels, food and beverage is a necessary evil. Guests expect to

have a place to eat or relax over a few drinks, but it's not always a moneymaker. Greenwood Hospitality Group takes the opposite approach:
it believes restaurants are the key to making its hotels the go-to places
in its markets. "We view food and beverage as the personality of the hotel," says
William Kohl, a principal owner of the company.
In many markets the decision-makers who drive
company profile
business to hotels are company presidents, executive asGreenwood
sistants or association directors. They likely live in the
Hospitality Group
area and don't need a room for the night. Oftentimes, the
www.greenwoodhospitality.com
Employees: 2,800
only impression those decision-makers have of a hotel is
Specialty: Hotel management
Bill Kohl, principal: "No matter
the quality of its restaurant and bar.
how good a drink is, if I have to
That understanding is at the core of Greenwood's
wait 20 minutes to drink it I'm
not happy."
mindset: food and beverage are not a necessity but a

90

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

differentiator. "We think we can run
restaurants as well as anybody and
make it a profit center for the hotel,"
Kohl says.
Greenwood is predominantly a
third-party manager that acquires
properties for investors. The company
specializes in secondary and tertiary
markets where its properties can be the
iconic hotel in the area. In all, Greenwood manages nearly 20 hotels across
the country in cities such as Allentown,
Penn.; Baton Rouge, La.; Oklahoma
City and Minneapolis-St. Paul.


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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Food and Drink International - Winter 2016 Volume 1 - Cover3
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