Food and Drink International - Winter 2016 Volume 1 - 93

Greenwood Hospitality Group
Feeding Growth
Kohl joined Greenwood four years ago
when the company purchased the Hilton Harrisburg. There were only six
properties in the company's portfolio at
the time but today it has 17 with three
more under construction. Kohl believes
the focus on the dining experience has
helped fuel that expansion.
"As we've grown we've evolved into
this philosophy," he adds.
The relationships Greenwood developed as it pushed the restaurant
business have also bled into its operations. Suppliers such as Jackson Family
Wines and Ramey Wine Cellars provide training and events. Steelite China
and Fortessa help Greenwood develop how the tabletop will look for new
restaurant concepts.
Those relationships go beyond busi-

ness. When catastrophic floods hit
Louisiana in August, three of Greenwood's Baton Rouge hotels were damaged, and worse, 40 of its employees
lost everything. Without even asking,
Fortessa sent 300 place settings to
those Greenwood workers to help
them recover from the personal losses
of the devastation.
Suppliers, too, help Greenwood
improve the guest experience. The
company worked with iMenuTech to
introduce Menuvative, a digital menu
software that allows guests to use a
tablet to browse the menu and see nutritional, food source data about their
meals and suggested drinks to pair. The
technology is implemented at about
eight of Greenwood's restaurants and
Kohl says checks have increased $3 at
lunch and $7 at dinner.

"It gives the diner what they want,
which is the information about their
food," Kohl adds.
Greenwood's goal is to grow by three
to four hotels, annually. Kohl believes
dining will continue to be a key part of
the company's strategy. "We have to be
on top of what's changing and on top
of what competitors are doing, and we
have to keep an open mind about trying
new things," he says.
Trinchero Family Estates As one of the leading wine
companies in the U.S., Trinchero Family Estates has
remained a family-owned Napa Valley-based company
since the Trinchero family purchased the Sutter Home
winery in 1948. Now, with over 1,000 employees, approximately 10,000 acres of vineyards, more than 40 brands,
and millions of customers-we are custodians of our
environment and our communities. As an agriculturally-based company, we have a responsibility to our community and our roots-the land and the people behind
the growth of our business and our brands. We strive to
set the standard and embody an example of environmental stewardship, charitable giving and responsibility.

food & drink international * winter 2016 volume 1 * www.fooddrink-magazine.com

93


http://www.tfewines.com http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 1

Contents
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