Food and Drink International - Winter 2016 Volume 2 - 114

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RETAIL

Aisle Domination

trend to trend, discarding those that
have been overshadowed by newer
and brighter category fashions. Leaders today must identify new sourcing
ideas, resources and technology that
help bring the entire supply chain into
an integrated, cost-efficient delivery
model - one that creates visibility to
the multi-layered supply chain while
leveraging each tier as extensions of
their brand.

Foster Strategic
Partnerships
Retail buying decisions are based on
a number of factors, one of which is
the relationship between category decision makers and their supply chain
partners. At the end of the day, no
store can go it alone. Category leaders
will need to increasingly develop strategic relationships with the ecosystem
that they are a part of, exchanging vital information that can be propagat-

to plans can be instantly propagated,
enabling departments to operate in
sync and eliminate costly execution
delays. Your relationships will ultimately thrive, as they will be supported by the SKU rationalization
and security that an intelligent and
strategic supply chain management
technology provides.

Growing Sales
Faced with the shifting needs of today's consumers, rising and falling
industry trends, the growing need
for new product introductions, as
well as new promotions, many retailers diminish profitability with
an inaccurate assessment of their
supply chain. By using a platform to
manage sourcing and supply chain
retail, grocery retailers can capture
the data that is needed for greater
visibility, collaboration and tracking
from farm to fork.

"Learn to leverage technology to cater to
your needs." - Vishy Visweswaran
ed digitally throughout the enterprise
on their costs, volumes, capacities,
commodity purchases and more. The
grocers and their suppliers who use
an integrated platform to collaborate
and manage everything from sourcing
to supply planning to commodity risk
management to cost of goods forecasting are leading down the aisles.
When category buyers have real-time visibility to SKU profitability,
store/category margins and COGS,
they can collaborate with their vendors to reduce the number of items
on shelves and optimize the number
of items for each category. Changes

114

Solutions that can easily provide relevant and timely information are needed to filter through growing amounts
of data and complex relationships associated with product and promotion
innovation. By enabling collaborative
planning across merchandising, sourcing and distribution, grocery chains
can see more real-time information to
help make better decisions and manage margins at store level by protecting the bottom line from obsolescence
and the top line from shortages during
these volatile times of ever-changing
consumer values, beliefs and affinities
to new trends.

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

Know the risks
The risks of ignoring the effects of
technology in the retail category will
become monumental over time. As
competitors begin crafting a supply
chain strategy centered on improving
quality and freshness with the aid of
technology, the gap between those
who have adopted this forward-thinking mindset and those who have not
will widen. Learn to leverage technology to cater to your needs and
your decision-making will become
much less reactive.
In the absence of the kind of technology that creates a strong and efficient grocery store, companies can't
create a supply chain that gives them
the ability to innovate ahead of industry trends. Today, an accurate industry and financial forecast, flexibility
and agility are the keys to bringing
confidence to the supply chain.
The food industry is moving quicker than ever. Planning with efficiency
and addressing ever-changing consumer needs while controlling costs
requires both robust technology and
strong leadership in the supply chain.
Innovation happens when supply
chain leaders are armed with visibility and supported by technology-driven collaboration, while keeping the
company's overall business goals
front and center.
Vishy Visweswaran is the chief
technology officer at SCA Technologies, leading the development
and delivery of SCA's proprietary
technologies in the areas of supply
chain cost management, category
sourcing and optimization. He has
extensive experience helping food
companies use predictive analytics
and cost management solutions to
improve margins, reduce costs and
deliver pricing and margin predictability. Visweswaran can be reached
at vishy.visweswaran@scatech.com.


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
Food and Drink International - Winter 2016 Volume 2 - Cover1
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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