Food and Drink International - Winter 2016 Volume 2 - 115

r

RETAIL

Pecans.com

Quality in a Nutshell
Even a prolonged Texas drought could not dry out Pecans.com's growth as a
specialty retailer. By Tim O'Connor
company profile
Pecans.com
www.pecans.com
HQ: Goldthwaite, Texas
Employees: 35
Specialty: Pecans
DeWayne McCasland, owner: "We
do not try to compete against the
large suppliers. We try to be a specialty
market."

T

he Texas state tree is the pe-

can tree, its state nut is
the pecan and in 2013 the
Texas House of Representatives chose pecan pie as the state's
official pie. Like everything else, pecans are bigger in Texas.
DeWayne McCasland, owner of
Pecans.com, has been a major part
of the industry for the past 40 years.
McCasland began working with pecans in 1972 after he and his father,
Homer McCasland, purchased a
ranch in Mills County, Texas. The two
originally intended to raise chickens,
cattle, turkeys and goats on the land,
and had no interest in the hundreds of
pecan trees that graced the property.
But by luck, they were forced into
the business.
"We had the pecans but nobody
to gather them so we started picking
them ourselves," McCasland says.
The family decided to sell the pecans they collected and soon discovered it was more profitable than their
livestock business. McCasland founded Southern Nut and Tree (SNT)
Equipment Co. in 1978 and began
selling pecan-harvesting equipment.
In the mid-1990s, he purchased the

>> Pecans.com is a specialty retailer catering to customers who want high-quality pecans and pecan-filled treats.

URL for pecans.com - back before
every one-word domain name was
scooped up - and the company began
selling its pecans online.
The company has grown to include
35 employees and sells certified-organic pecans to all 50 states. It operates a 1,000-acre orchard and is the
largest distributor of pecan harvesters and shakers in Texas. In addition
to the equipment is distributes, Pe-

cans.com manufactures cleaners, elevators and other support equipment
through SNT. The company's wholesale operation can shell as much as
10,000 pounds of pecans a day, each
of which must be cracked individually, unlike almonds or walnuts.
Goldthwaite, Texas, where Pecans.
com is headquartered, is a town of
about 1,800 people, too small to support a large pecan retailer on its own.

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

115


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
Food and Drink International - Winter 2016 Volume 2 - Cover1
Food and Drink International - Winter 2016 Volume 2 - Cover2
Food and Drink International - Winter 2016 Volume 2 - 1
Food and Drink International - Winter 2016 Volume 2 - Contents
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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