Food and Drink International - Winter 2016 Volume 2 - 116

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RETAIL

Pecans.com

But Pecans.com operates a 12,000-square-foot store at its facility that caters not only to locals but also the motorists traveling along the three highways that intersect with the town.
In addition to its brick and mortar ship, the company sells
some of its pecans at wholesale, but most of the business is
through online sales, smaller grocers and bakeries. "We do
not try to compete against the large suppliers," McCasland
says. "We try to be a specialty market."

Outlasting Drought
The country's environmental focus has been on the persistent
California drought for the past several years, but Texas saw a
similar scarcity of water between 2010 and 2015, according
to the U.S. Drought Monitor. Within two years of the beginning of the drought, the state lost 301 million rural trees, according to the Texas A&M Forest Service.
This impacted growers across the state. Some shut down
while others, such as Pecans.com, saw production decline.
"We lost over 1,000 huge, pretty trees just because they
didn't have the water," McCasland says.
The company hasn't had a profitable year in its farming
operations since 2010. The trees are beginning to recover,
but McCasland says they still aren't producing the same size
nuts as before the drought. He likens the recovering to getting over an illness. "If you're real sick in the hospital and you
get out of the hospital you're looking better, but that doesn't
mean you're over it."
Pecans.com fought the drought by babying its trees. The
>> Pecans.com's business relationships helped it pull through the Texas drought.

116

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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

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Food and Drink International - Winter 2016 Volume 2 - Cover3
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