Food and Drink International - Winter 2016 Volume 2 - 119

Sendik's Fine Foods

its neighborhood - Balistreri notes it is
that fact alone that makes the supermarket unique.
"We only have one store, so as the
owners we are onsite, which is something that those competitive chains
do not have an opportunity to do," he
explains. "As a family owned and operated store, we're able to collaborate
quickly on a more personal level with
customers. That means we're able to
react and change rather rapidly when
customers have a need or we feel that
something could be done better."
That ability to react and change instantly has played a key role in the
company's 90-year success, Balistreri
notes. "It's the fact that we still provide
a personal commitment to our customers," he says. "Yes, there have been

changes in the industry, but everyone
still has to eat at the end of the day. People have a lot of choices between the
restaurants and even hardware stores
as they're getting involved and having
food in their stores. So we pride ourselves on not losing sight of the values
that we established the company with."

Close Collaboration
With its emphasis on customer service
and guest satisfaction, Sendik's Fine
Foods has many employees who the
company could not do without, Balistreri says. "Those that we currently have
on staff are great," he says. "Yet, as
good as they are, right now getting more
good help is definitely a challenge."
That's why the company is focusing
all of its energy on providing employees

with extensive training to make sure the
best service is offered. "For instance,
if you're a deli clerk you're trained on
the equipment and then trained on the
products," he explains. "We have highend meats and one of our vendors is
Boar's Head, so they'll come in and go
over each product to give staff a greater
understanding of them."
"We also do what we call a 'slice, show
and offer' in our deli section, which you
don't see at most grocery stores," Balistreri says. "So when a customer asks
Rogge's Sausage Inc. is a full service food distribution
company committed to providing high quality, fresh and
frozen products to all of our customers with unmatched
customer service. We continuously monitor quality and
freshness, and continue to provide our customers with
a product that satisfies and enhances shopping and
dining experiences. Committed to being a trusted and
reliable business partner, Rogge's is proud to partner
with Sendik's Fine Foods.

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

119


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
Food and Drink International - Winter 2016 Volume 2 - Cover1
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