Food and Drink International - Winter 2016 Volume 2 - 122

r

RETAIL

Accent Food Services

I've been here. We're a retail organization focused on consumer and customer
ever changing need states."
The company's clients work primarily in the workplace, including institutions, universities, secondary education
and non-retail establishments like car

dealerships. Yet, the bulk of its clients
are in business and industry. "We provide break room solutions for our clients, which can vary from traditional
snack and beverage, full pantry, health
and wellness consulting & solutions, as
well as employer subsidized solutions
for the overall compensation and culture of the organization."

Improved Tech
By integrating technology into their retail store footprints and operations, for
the first time in the company's history,
Accent Food Services is interacting directly with consumers. Technology has
played a critical role, Rosenberg says,
whether it is through the mobile app,
loyalty programs or consumer surveys.
"We were one of the first companies
in the U.S. that has fully integrated technology into our distribution," Rosenberg explains. "All of our equipment
- outside of coffee of course - operate
in real time, enabling just in time delivery and transactional data. So we can
see every transaction, product sale and
>> Accent Food Services CEO and President Josh Rosenberg (center) was honored at the 2016 NAMA One Show as the Industry
Person of the Year. With him are Rebecca Rosenberg and Accent founder Tom Hawkins.

technical service component that runs
through each piece of equipment 24/7."
The technological innovation has
also enabled the company to reduce
their overall fleet by 40 percent,"
Rosenberg noted. "It's real time delivery driven by dynamic scheduling and
routing that allows our team to be as
efficient as possible. If the machine is
not working you're not in business. You
have to have eyes into your retail store
and if the store shuts down you can't
sell anything. So we're able to proactively manage the service model."
Through consumer relevant tools,
which include product discounts and
loyalty/rewards, and charitable contributions, Rosenberg explains that the
company has seen positive results, as
they have become a "relevant consumer place to shop.
"Just like Starbucks, we have consumer loyalty apps," he continues.
"Customers can purchase items with
Apple Pay, loyalty/rewards cards, and
our in-app purchases rewards consumers for charitable contributions; they
can pick their charity of choice and a
percentage of the transaction will go to
that charity. Employers can do it as well
if they have a campaign."
This seamless integration is changing the dichotomy of the relationship
of consumers and businesses from a
transaction to something more. "We're
now bringing solutions, brand products
and technology all to the client as part
of their employee engagement platform," he says. "It's changed the way
our employees and clients think about
our industry and us. We now can be part
of a solution that's broader than having
a break time snack or beverage."

Keys To Success
Everyday, Accent Food Services is
focused on its customers and people.
According to Rosenberg, the company

122

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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
Food and Drink International - Winter 2016 Volume 2 - Cover1
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Food and Drink International - Winter 2016 Volume 2 - 1
Food and Drink International - Winter 2016 Volume 2 - Contents
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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